Strategic Event Audience Engagement: Empower Your Event Strategy with Successful Marketing Tactics

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This micro-course will help you to define event strategy and pathways for growth, translate strategy into creative materials and messaging, ensure that creative materials and messaging include emotional, not just factual, appeals, and translate strategy into the appropriate tactical execution.

Learning Objectives

As a result of this micro-course, you will be able to: 

  • Understand the importance of strategic planning as the first step in effective event marketing 
  • Develop a strategic framework for an upcoming event marketing campaign 
  • Translate event strategy into creative and messaging that breaks through clutter, gets noticed and compels action 
  • Use the strategic foundation as the foundation for developing a tactical marketing plan 

Course Information

Estimated Time: 32 min

CMP Credit Hours:

Kimberly Hardcastle Geddes

Kimberly Hardcastle Geddes is an industry expert with a focus on education and strategic marketing.  As the current president and chief strategist for MGL, Kimberly leverages her extensive experience to develop and execute effective communication and marketing plans. Her expertise in strategic planning, creative execution, and collaborative marketing makes her an invaluable asset to leading event management companies nationwide. 

With a genuine passion for education, Kimberly brings her industry knowledge and instructional expertise to empower individuals and facilitate their growth.

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