ELI member? Log in now to view this course.
Not a member? Sign up today to view this course.See pricing
Most event professionals want to be viewed as trusted advisors to their clients and stakeholders, but lack the tools, verbiage, and strategies to communicate the value of their events, and themselves, to senior executives.
This session provides critical insights to help planners become true business partners to their clients.
- Identify and implement strategies for being a trusted advisor to your clients
- Utilize several different techniques for helping clients articulate measurable event goals
- Evaluate & apply different models for calculating event ROI
- Craft & deliver a narrative to senior stakeholders for how your event drives business goals
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings and small business growth strategy. Howard is the Founder and Executive Director of the Event Leadership Institute, provider of best-in-class training and education for the events industry, through online, on-demand video classes, interviews with industry leaders, white papers, webinars and live events.
Howard is the founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He currently writes the monthly In Business column for Event Solutions magazine. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.