Upskilling for The Future of Event Work: Perspectives from the Field (Recorded May 13, 2021)

Overview:

The way we work as event professionals is changing, and along with this change comes the need for new skills (and we’re not only talking about how to execute virtual and hybrid events).

So while technical event skills are essential, we’ve also uncovered a greater focus on areas of event planning that are becoming more and more part of the event job landscape today. Employers are looking for strategic individuals and c-suite relationship builders who effectively exhibit executive-level communication; can drive content and agenda development; and are business savvy. 

Flexibility and adaptability are highly-sought after skills, and being able to evolve with the changes in organizational priorities to achieve business outcomes and enthusiastically learning new competencies is paramount to being successful in the future of event work. Hear from a panel of leaders from different segments of the events industry talk about how necessary these skills are today, how they coach their team members to upskill and reskill, and the skills critical to success in their organizations. Each leader has a different perspective to share relevant across any market segment and beneficial to event professionals at every level, employers, and team leaders.

Course Information:

Estimated Time: 75 min

Categories:

Julie Ho, CMM

Julie is Manager, Live Learning & Event Operations for the Project Management Institute (PMI), where she’s been with this association since 2016. With 20+ year’s experience in planning in person events both internationally and domestically, she has now expanded her professional portfolio into producing virtual events. Prior to joining PMI, Julie was with the Drug Information Association (DIA) for 16 years where she led the content and program experience for the flagship Global Annual Meeting.

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Brett Hyman

Brett is the President, CEO and Founder of NVE Experience Agency (NVE), a privately-owned experiential marketing and production company with offices in Los Angeles, New York and London.

Guided by the principle that the right moment will transform someone forever, Brett leads NVE’s team of cross-industry experts to deliver culturally connected campaigns and transformative experiences for some of the world’s most iconic brands and Fortune 500 companies.

Founded in 2005, he has built NVE into a next-generation agency designed to supercharge the effectiveness of experiential by creatively weaving integrated marketing tactics like interactive, influencer, content, publicity, and insights into every event the company produces. The results are distinct and data-driven experiences rooted in cultural context that convert consumer attention into action, sales, and absolute brand loyalty. And the proof is in the best-in-class-brands NVE calls family including Apple, Adidas, Amazon, Anheuser-Busch, Diageo, Lyft, Netflix, Pinterest and more.

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Kerry Lambert, CMP

As Vice President of Digital Delivery for Freeman, Kerry leads the Customer Success, Implementation, Development and Support teams for the company’s digital events division. Prior to joining Freeman, Kerry spent 9 years with Cvent leading the global Enterprise Customer Success team and over a decade working as a meeting professional for associations in the Washington, D.C. area. She holds a B.A. from Randolph Macon College and a Master’s degree in Tourism Administration from George Washington University. Kerry earned her Certified Meeting Professional (CMP) designation in 2008 and has been an active member of ASAE, GBTA and MPI where she currently serves on the International Board of Directors.

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Phyl Monroe, CMP

Phyl has extensive experience in creating strategic and complex employee engagement programs and external sales and marketing programs that emphasize brand integrity while enhancing the customer experience. She has been at Wolters Kluwer for 15 years and is the Director of Events and MarComm Operations, where she conceived and implemented the company’s first hybrid program in 2008, and, prior to March of 2020, her team managed over 60 web-based events each year. After March of 2020, that number exploded by four times and continues to grow.  She and her team recently completed the division’s first entirely virtual event experience–live virtual business kickoffs with over 175 virtual sessions over three days.

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Tammy Kockaya, CMP, CMM

Tammy Kockaya, CMP, CMM, has been a leader in the events industry for over 20 years. After a nearly 10-year tenure with KPMG LLP, Tammy is now a freelance consultant executing strategic initiatives and business development for the Event Leadership Institute. 

During her time at KPMG, she served as Director for Strategic Event Delivery with the Events & Meetings department. In this role, Tammy led a team of over twenty event professionals responsible for the production, management, and execution of nearly 1,000 annual market development, training, and internal engagement events across KPMG’s Audit, Tax, and Advisory functions as well as Industry and Sectors, with a managed spend of over $100M. 

She is passionate about growing talent, developing high-performing teams, and creating strategies to achieve organizational success. Tammy is a mentor and coach and is currently focusing her coaching efforts on supporting the many talented professionals in the job market with mindset shifts and resiliency.

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