While risk has always been a part of our events, the novel coronavirus pandemic has tested all assumptions we have made on risk planning as an industry. As events start to come back into live formats, rethinking the on-site event strategy and design is critical not only to surviving in the short-term but creating a sustainable model for the future.
In partnership with MPI, this brand new and timely course will assess the current environment and map new ways to prepare your event strategy, design, execution, and evaluation – no matter what comes next. From risk management to venue protocols; contract clauses to user experience; food and beverage to marketing, we cover the areas most impacted by the pandemic to help you develop and design well-informed, future-forward events.
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The Event Leadership Institute understands the urgency and tremendous amount of pressure planners are facing to understand and adapt to the constantly changing pandemic industry situation.
To address this need, this course includes bonus resources:
Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education courses, including the COVID-19 Event Strategy & Design Certificate course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Instructor | Kevin White is the head of the Boston-based, award-winning experiential event agency XPL. He has been working with global organizations on their marketing and development efforts for nearly a quarter century. As veterans of the experiential industry, Kevin and his team of producers have helped these organizations to develop strategies for their target audiences, assess communication plans to deliver their messaging and then implement development events that engage, strengthen and energize groups.
Clients have brought XPL’s production skill to bear on five continents. Those clients include institutions such as Harvard Business School, non-profits such as The Special Olympics, governmental units such as the US Department of State and corporations such as Bugatti. Each brings a diverse set of needs that they entrust Kevin and his team to fulfill.
Kevin is a certified COVID-19 Compliance Officer, has undergone training from the World Health Organization (WHO) on mass gatherings, and has also received the Event Safety Access certification from the Event Safety Alliance.
When not working on client projects, Kevin has been a professor at NYU and head of content development for the Event Leadership Institute. He is currently working on his first book on innovation in experiential design and recently launched a series of entrepreneurial-based retreats around the world under the brand The Table.View Kevin's Profile
Minimum course passing grade: 75%
"“This class is a must-do for anyone involved in planning, supporting, or executing online/digital events. Even if you are an expert in your field, you will discover areas where you can grow and bring value to your future events.”"
"“This extensive course explained every question I had, gave loads of great ideas to implement, and given me real life tools to use to exceed the expectations of any of my clients who are shifting from a live to a virtual event. This course was WELL worth the time and money for my own knowledge, as well as my company’s growth and need to evolve during this time.”"
"“Never have I attended classes in the morning and actually put to work what I learned that same day.“"
"“Event Leadership Institute fosters great community among meetings & events planners and producers. The access to top professionals in the field and the opportunity to bond and collaborate with hundreds of colleagues was invaluable.”"
"“In an industry that has evolved practically overnight, ELI’s courses are helpful to event professionals at any level of experience and provides opportunities for learning and networking. The price of this course is a small investment in the future of events.” "
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
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