Producing an aesthetically pleasing wedding or event that truly impresses seen-it-all attendees can be a daunting task. Adding to the pressure, today’s event designers are expected to incorporate food and beverage, technology, and branding and find innovative ways to play with color, create unique focal points, use lighting to make a space feel more intimate, and select florals that don’t max out the budget. Do you have the creative edge? Or, at a minimum, can you intelligently “talk the talk” with creative vendors in order to convey your vision?
This course covers the key principles of modern event design including how to create a design concept that achieves the client’s goals, meets their budget, and can be executed in the venue with the time allotted. Implement a wide range of elements into your next design concept, such as floral, furniture, lighting, branded accents, entertainment, technology and others. Identify opportunities for creating custom fabrication pieces that can be unique focal points for guests, which helps to set yourself apart from others. By the end of this wedding & event course you will be able to evaluate a venue’s challenges and assets that will be incorporated into a design concept, and how to insure you can execute your vision within the time and space available.
Scroll down to see more details including the weekly outline.
Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education courses, including the COVID-19 Event Strategy & Design Certificate course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.
Instructor | Lindsay Landman – New York based event designer Lindsay Landman has been producing innovative weddings and special events across the globe since 2001. Her company, Lindsay Landman Events, has been a market leader in the unique integration of event planning, design and production, initiated by Lindsay’s trademark focus on the intersection of beauty and brains, form and function.
Lindsay is a go-to media resource, providing insight on weddings, design, etiquette and entertaining for dozens of publications including New York Magazine, Brides, The Knot, Inside Weddings and BizBash, as well as television outlets such as the Style Network and ABC-TV. Lindsay is passionate about writing for both business and pleasure and flexes her writing muscles regularly as a contributor for the Examiner.com and ChicTip.com as well as on the Lindsay Landman Events blog.
Lindsay earned her B.A. in English from the University of Pennsylvania, and in addition to a decade of event design coursework, she is currently studying Interior Design at the Fashion Institute of Technology. Beyond her role as President and Creative Director of Lindsay Landman Events, Lindsay is the founding President of the New York Chapter of Wish Upon a Wedding and the National Event Chair for the organization as well as a busy wife and mother of two boys. Lindsay and her family reside in New York City.
Dr. Kelli McCrea teaches event management, event planning and operation, customer service, and management of recreation, hospitality, and parks at California State University, Chico. In addition to teaching, Kelli also serves as the Department Assessment Coordinator, Accreditation Co-Coordinator, and student club advisor. Kelli lives in Napa Valley, California, and frequently does events on the weekends.View Kelli's Profile
"“This was one of the best online learning courses I have taken. The material was fresh and spot on. She was very engaged, and I almost felt like she was sitting in my office talking to me. She responded to students’ questions thoroughly and timely. Awesome job!”"
"“Thank you Lindsay! You are amazing! I can immediately implement what I have learned in this course on projects I am working on as a freelancer, while starting my own business.”"
"“Amazing course! Lindsay was a perfect instructor. Her lectures were spot on and lively. She answered all questions! She touched on so many things, and this course had so much info, it could have been a full year course!.”"
"“A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running.”"
"“When evaluating new candidates for full time or freelance staff, one of the first things we take into consideration is the person’s legitimate, industry-specific education. A credential from E.L.I. tells us they are on the right track.”"
The Event Leadership Institute stands behind all of its content. If you feel you didn't learn what you expected to in this course, just let us know within 30 days of your last lesson and we'll give you a full refund. Click here to view our refund policy and full terms & conditions.
Ready to get started?
Feel free to get in touch with your questions