Driving Social Change Through Business Events

Harness the power of business events as a catalyst for social change! Join us for an eye-opening webinar that will revolutionize the way you approach event planning by unveiling: 

• How to craft events that not only meet business objectives but also drive meaningful social impact 
• Practical ways to transform fundraisers, conferences, product launches, and community initiatives into platforms for positive change
• Methods for measuring and communicating the social impact of events to stakeholders.

Our expert speakers will share: 

• Real-world case studies of successful socially impactful events
• Insider tips for amplifying your brand’s purpose through thoughtful event design 
• Actionable strategies you can implement immediately  

Business leaders, event strategists, and CSR professionals: Don’t miss this opportunity to learn how your organization can become a force for good while achieving its business goals. You’ll walk away with a toolkit of fresh ideas to create events that resonate with your audience and leave a lasting impact on your community. 

Meet the Speakers

HOST & MODERATOR

Tammy Moore, CMP, CMM, PCMA Event Leadership Institute | Senior Director, Product Innovation

Tammy Moore, CMP, CMM, is a leader in events and education with 22+ years of experience. As Senior Director of Product Innovation at PCMA Event Leadership Institute, she drives learning initiatives that empower professionals. She holds CMP and CMM certifications.

At KPMG US, Tammy led teams managing $100M+ in event spend and streamlining processes for 120 professionals. Her leadership fostered collaboration, achieving high retention and internal mobility rates.

Tammy teaches Advanced Event Design & Strategy for the Event Leadership Institute. Recognized for strategic vision, she has led initiatives like KPMG Lakehouse, a $450M innovation center, showcasing her commitment to professional growth and development.

Zoe Moore, Moore Consulting Agency LLC and PCMA Event Leadership Institute Instructor | Strategic EDI Consultant   

Chiriga Moore, affectionately known as “Zoe,” is a Strategic Equity, Diversity & Inclusion Consultant for Moore Consulting Agency. An Army Veteran, her experience as an Equal Opportunity Representative as a Soldier led to becoming an advocate for Equity, Diversity, and Inclusion (EDI) in the hospitality, events and tourism industries. She is on a mission to hold leaders accountable to their expressed commitment to strengthening their awareness, comprehension and operationalizing EDI from insight to implementation.  

Featured on the covers of November 2020 The Meeting Professional magazine for “Sparking” change in her role as the co-chair of the MPI Global DEI Advisory committee, Zoe has also graced the October 2021 NorthStar Meetings Group, Meetings & Conventions magazine cover as one of 15 Event Professionals Making an Impact. Additionally, she has been recognized at the MPI 50th anniversary, 50 Up and Comers to Watch, A 2018 & 2020 Industry Trendsetter by Meetings Today, MPI Georgia 2023 Phoenix Award as Planner Member of the Year nominee for her involvement with the twice awarded MPI Georgia Community Inclusion Committee and work to advocate for Supplier Diversity across the chapter, organization and industry as a whole. Also in 2023 she was awarded the Global Social Impact award by Events Industry Council as a result of being nominated by the CEO’s of the National Coalition of Black Meeting Professionals (NCBMP), Meeting Professionals International (MPI) and Professionals Convention & Meetings Association (PCMA

Rhanee Palma, CDME, Rhanee Palma and Company | Operations and Events Manager, University of California at Davis Air Quality Research Center and Founder & CEO 

Rhanee Palma oversees Operations and Events at the UC Davis Air Quality Research Center and Founder/CEO of Rhanee Palma & Co. With over a decade of award-winning experience, she made history as the first Filipina American to hold a C-Suite role at Visit Oakland. An expert in curating impactful events, Palma has managed everything from global video game tournaments to academic conferences that empower communities to influence air quality policies.  

Renowned for championing sustainable meetings, she specializes in event strategy, destination sales, and delivering high-impact, budget-conscious solutions. As a master connector, she excels in fostering collaboration and driving meaningful change across industries. Palma’s work emphasizes equity, innovation, and environmental stewardship, making her a sought-after leader in events that create global impact. 

Natalie Thompson Vice President of Diversity, Equity, and Inclusion, Board of Directors, Capital Pride Alliance  

Natalie Thompson joined the Capital Pride Alliance Board in 2018. She currently serves as the VP of Diversity, Equity, and Inclusion and is the Chair of the DEI committee, responsible for organizing the #StillWe Lead program, and assists with programming for the Pride Talks series.  Natalie also serves on InterPride’s Board as a VP of Global Outreach and Partnership.  In 2020, through her work with InterPride, Natalie served as Co-Chair for the Global Pride 2020 initiative. 

Professionally, Natalie is the Director of Programs for the SF LGBT Center, addressing the needs of the community to increase access to housing, employment, mental health services, nutritional resources, etc.  Through her work and volunteerism, Natalie is dedicated to building community sufficiency, reducing barriers, and celebrating our diversity. 

Cheryl Hughes, Owner, Cheryl Hughes Consulting, LLC  

As an executive leader and consultant, Cheryl Hughes transforms innovative ideas into impactful initiatives, programs, and large-scale events. Her expertise spans civic engagement, democracy initiatives, youth development, urban renewal, science education, and organizational change. A skilled change agent, Cheryl fosters collaboration among diverse stakeholders by identifying shared interests and shaping strategic goals. 

She has a proven track record of delivering on-time, on-budget projects that exceed expectations. Her initiatives, including On the Table and Gallery 37 (now After School Matters), have been successfully replicated in cities across North America, Europe, and Australia. A long-time Chicago resident she is now based in Berkeley, CA, In her free time she is an avid hiker and flea market enthusiast.