Mark is the Director of Education & Life Safety for the International Association of Venue Managers. As part of his duties, Mark teaches Situational Awareness-Mindset training aimed at giving venues the tools to be safer and more secure. The training emphasizes on Exceptional Focus, Performance, and Control in Extreme Situations and Risk Mitigation through Guest Services Interjection.
In addition, as the Director of Education for IAVM, Herrera represents the Department of Homeland Security Office of Infrastructure Protection through the Public Assembly Facility Sub-Sector Council. As a representative of the Public Assemblies Facilities Sub-Sector Council he works in collaboration with the Department of Homeland Security and the Protective Security Advisor to identify capability gaps across soft target community, counter threats to the pattern of life, research technology to mitigate risk and provide information to protect our Public Facility Assemblies and all Critical Infrastructures. Herrera, in addition, serves on the National Fire Protection Association Technical Advisory Committee for Assembly Occupancies.
Herrera is also a seasoned law enforcement officer and trainer, having spent twenty years with the Hobbs, NM, Police Department in numerous roles including Patrol Officer, Detective for the Gang and Narcotics unit, Supervisor of the Crime Prevention Division, Field Training Officer, Honor Guard Commander, and Entry Team Leader and Tactical Sergeant for a Special Operations Unit known as S.W.A.T. During this time, his responsibilities also included the development and implementation of security policies and procedures and security awareness programs for the Community of Hobbs.
Upon retiring from the police department, he leveraged his training background to implement security policies, procedures and training programs for the oil and gas industry and later worked as an instructor for the Department Homeland Security, training 3,000 armed pilots to defend against acts of terrorism involving criminal violence or air piracy.