Tavar James


Tavar is currently Director, Head of Experiential Marketing for Equitable, a New York-based leading financial services company.

His role includes oversight of Equitable meetings, events, and experiences reporting to the company’s Chief Marketing Officer. Tavar specializes in event planning and execution with a focus on creating memorable and impactful moments in virtual, hybrid, and in-person formats. At his core, he is a creative visionary who enjoys the transformation from “blank canvas to beautiful art” as it relates to planning an experience.

Before joining Equitable, Tavar worked in the hospitality industry, holding numerous Sales & Marketing and Event Planning roles with Marriott and Ritz-Carlton. He has worked across all group categories from corporate events to social gatherings to more high-profile programs like American Idol, NBA season events, and Atlantic10 conference. His first role in hospitality was as a Front Desk Night Auditor for a Courtyard by Marriott hotel in South Florida. He quickly climbed the ranks and was promoted to a Senior Event Planning role that moved him to New York City in 2010 where he filled a Regional Sales position and finally, his last position in hotels as the Associate Director of Meetings & Special Events with Ritz-Carlton.

Tavar has two dogs, Nova, a Golden Retriever, and Sno, a Bichon Poodle and he works remotely from South Florida. His passions are his family, friends, dogs, fitness, volleyball, dancing, and good wine with a good book or movie. In looking ahead, Tavar anticipates getting back to traveling so he can resume his personal commitment of visiting two new countries every year. He believes in a cautiously optimistic outlook on life and lives by the idea that “the only thing constant in the world is change.” His driving mantra is

“positive approach equals exceptional results” and he carries this attitude across his team and throughout his work.