Tina Madden, CPA, brings more than 25 years in the travel and meetings industry to her current role as Co-CEO and Chief Customer Officer. Prior to joining Meetings & Incentives Worldwide (M&IW), she had a successful career with a full-service CPA firm in downtown Milwaukee. In 2014, she was recognized as one of the top financial executives for medium privately-held companies and named CFO of the Year by the Milwaukee Business Journal.
Her passion is customer experience, the attendee journey, strategic meetings management, and travel. She believes events and engagement strategies transform organizations. She leads M&IW with her sister and has responsibility for finance, sales, marketing, consulting, event technology and production, and the customer success teams. Tina is a visionary leader that inspires her talented team through her creativity, innovation, and contagious energy.
She holds a Bachelor of Science in accounting from the University of Wisconsin – Milwaukee. She is a member of WBENC, YPO, and actively involved in the industry. She is married and has two beautiful children.