Virtual Fundraising Event Management Certificate

In Partnership With:  

Course Overview

Non-profits are canceling, rethinking, and transforming their planned fundraising events, with many deciding to take their events online. Virtual fundraisers can be a successful way to keep bringing in essential revenue and continue connecting with donors – if planned strategically. This course is designed to provide non-profit organizations with the knowledge, guidance, and tools required to successfully transition live fundraising events to virtual environments.


  • Gain an understanding of best practices for virtual fundraising events.
  • Develop a virtual fundraising event strategy that includes the key elements
    to make them successful.
  • Learn how to transform traditional galas to an online format and how to use
    other non-traditional event structures to maximize fundraising opportunities
    now and to move forward.
  • Understand how to balance organizational needs with the demands of
    creating positive guest experiences.

Scroll down to see more details including the weekly outline.

Please note that this course focuses specifically on the fundraising components of virtual events, and not how to produce a virtual event. It is recommended that learners complete the Virtual Event & Meeting Management Certificate course along with this course for a comprehensive look at producing virtual events. 

Important Note | Live Class Meetings Included!

The Event Leadership institute recognizes that planners are under a tremendous amount of pressure to get their fundraising events online as quickly as possible. To help address this need, ELI is including live scheduled online class meetings with the instructor and other learners registered in the course. In these live class meetings, you’ll have the opportunity to join instructor Lindsay Landman, as she chats with industry experts, as well as ask any pressing questions that you have. Additionally, the course includes a community forum where you can ask questions, exchange ideas, and communicate with other learners to support each other during this challenging time . 

Event Leadership Institute has been approved by the Events Industry Council (EIC) as a Preferred Provider of continuing education courses, including the Virtual Event & Meeting Management Certificate course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Start Date: TBD 2021
Included: Live Q&A class meetings, and class community forum to support each other during this difficult time. See important note below for details. (If you’re not able to attend, recordings will be provided) Calls start October 22nd and run every Thursday at 10am PT / 1pm ET until the last week of the course.

Length: 4 Weeks Online

Instructor: Lindsay Landman

CMP Hrs: 12 

Course Cost: $495 USD

ELI Members Save 20%!
$396 USD*

Final exam is included. There are no additional fees for application or final exam.

Not yet an ELI member? Sign up today for only $25/month to gain access to over 180 on-demand video courses, interviews & more, plus save 20% on this and other multi-week professional development courses! CLICK HERE to learn more and sign up!

* Click “Register Now” to check availability and deadlines. Cannot be combined with any other offers.

Learn From Industry Expert, Lindsay Landman

Instructor | Lindsay Landman – New York based event designer Lindsay Landman has been producing innovative fundraising galas, weddings and special events in New York and around the globe since 2001. Her company, Lindsay Landman Events, is a market leader in the unique integration of event planning, design and production.

Landman is the planner of choice for the country’s most influential business and technology leaders who regularly seek her creative touch balanced with her strong focus on thoughtful and detailed execution. She thrives on designing complicated multi-day celebrations, building unique and challenging event environments and debunking the complex puzzles of advanced event production. Landman and her team have helped nonprofits in every sector raise millions of dollars to support their missions with a special focus on developing event-specific fundraising strategy along with creating thoughtful sponsorship opportunities for corporate and individual donors.

Lindsay is an experienced event industry educator and sought-after speaker who has addressed elite audiences at Engage!, BizBash Elevate, The Knot Pro and others on the topics of event design, wedding planning, leadership, business development and branding.

In 2020, Lindsay has shared her expertise in virtual events with the New York Times, Fast Company and Domino and VOGUE, Harper’sBAZAAR and BRIDES have each named Lindsay Landman Events on their lists of the best wedding planners in the world.

Week 1: Introduction

  • The value of virtual fundraising events
  • The virtual fundraising event landscape
  • How to establish goals and strategy, and adapt fundraising targets and sales strategies
  • Virtual fundraising event formats

Week 2: Virtual Event Technology

  • Understanding the various technology components for a virtual fundraising event
  • The technology management roles to plan for
  • Maximizing virtual branding opportunities

Week 3: Strategic Planning

  • Developing a fundraising strategy and how to rethink giving levels
  • How to craft an organizational message and acknowledge sponsors
  • Tips for engaging guests pre- and throughout the event
  • Creating networking opportunities
  • Recognizing high-level donors and sponsors

Week 4: Execution and Planning Future Virtual Event Fundraisers

  • Budgeting for a virtual fundraising event and comparing virtual vs. live event
  • Best practices for a successful virtual event fundraiser
  • Using data and what you learned to plan the next fundraiser

Assessments & Grading

Minimum course passing grade: 75%

Earn Your Digital Credential

After you’ve successfully completed the course and final exam, you’ll be awarded your very own ELI Digital Credential showcasing your certification in Virtual Event & Meeting Management. A Digital Credential from ELI shows employers and potential clients that you’ve received the education and training necessary for success in the exciting field of event planning.

You can display your digital credential on your LinkedIn, social media profiles, website, email signature, and any other places online you want to highlight your expertise.

What People Are Saying About ELI Courses…

“I learned so much from this course, and am proud to put having taken it on my resume. I would absolutely recommend it to others.”

Libby Richardson

Events Manager, United Way of Central and Northeastern Connecticut

“This is an amazing course, and you are doing a FABULOUS job with the training!!! Even though I’ve been meeting planning for over 20 years, I am learning so much detail!

Tami Forcellina


Thank you for this great course! I have been a program manager for Medical education programs for over 8 years and it has been helpful to think about events other than educational meetings!

Valeta Creason Wahl

Program Associate, Univerisity of Nebraska, College of Nursing

“When evaluating new candidates for full time or freelance staff, one of the first things we take into consideration is the person’s legitimate, industry-specific education.  A certificate from E.L.I. tells us they are on the right track.”

Rob Hulsmeyer

Partner, Empire Force Events

“A credential from the Event Leadership Institute carries a lot of weight with us. Given the quality and depth of their content, we know they train people for the rigorous demands of our industry, and come to work ready to hit the ground running.”

Adam Sloyer

Managing Director, Sequence Events

The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of your last lesson and we’ll give you a full refund. Click here to view our refund policy and full terms & conditions.

How does the course work?

Participants will log into our private Learning Management System, where each week approximately 2 hours of new lesson content will be released. Lesson content will usually be in video format, broken into digestible chapters of approximately 5-10 minutes each, and may be supplemented with PDFs or links to external articles. The lessons may be viewed at any time once they are released, and you can complete the lesson videos at your own pace. Short quizzes and assignments may be given to help reinforce learning outcomes.

What if I’m busy one week and can’t get to the material?

At the end of this 10 week online course, we provide participants an additional four weeks to catch up if they were unavailable for any portion of the course (hey, we know planners are busy).

When/how can I contact the instructor during the course?

The instructor will be available to answer questions and provide feedback at set times each week. Outside of those hours, the instructor will make every effort to respond to emails within two business days. (Keep in mind our instructors are subject matter experts who are actively working on events.)

Tell me about your learning guarantee?

The Event Leadership Institute stands behind all of its content. If you feel you didn’t learn what you expected to in this course, just let us know within 30 days of the final lesson and we’ll give you a full refund.



Ready to get started?

Get in touch, or create an account

Share This