Achieving Win-Win Scenarios for All Interested Parties – Rethinking Sponsorship Sales

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How do you maximize event sponsorship revenue? You can’t do it by only thinking about yourself and potential sponsors. Instead, you need a more comprehensive approach that also considers your ultimate audience – your attendees. If that sounds like common sense, it is. But you’d be surprised how many organizers don’t apply this important approach. To be successful with your next event, you must find ways to enrich the show environment and extend it – in both time and space – beyond the venue, and outside of regular event hours. This session will explore how these extensions increase revenue potential, turn audiences into advocates, and create the buzz that fuels growth.

Learning Objectives:
• Apply a more holistic approach to your sponsorship strategy.
• Explore ways to create broader revenue-generating sponsorship offers.
• Find new and impactful ways to engage your audience through sponsored activations.

Course Information

Estimated Time: 47 min

CMP Credit Hours:

Course Domains:

Karen Daniele

Karen is a member of the Nth Degree Events executive leadership team and has more than 25 years delivering sponsorship programs and revenue. She’s recognized throughout the industry as an expert designer of high-impact sales programs and revenue driver. Her unique perspectives and insights are much sought after by clients like Google, RSA Conference™ and many others.  

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Kristi Casale

Kristi Casale is the Vice President of Meetings and Continuing Education at the American Academy of Pediatric Dentistry and the Immediate Past President of the Greater Midwest Chapter of PCMA. She was a finalist for the 2023 PCMA Event Designer of the Year Award and became the recipient of the 2023 PCMA Business Event Strategist of the Year Award. She is a Michigan State Spartan, graduating with a degree in Hospitality Business. She currently serves on the Client Advisory Boards for Nashville, Toronto and CoralTree Hospitality Group. She is newly appointed to PCMA’s North American Advisory Board and is a Planner Influencer Board Member for Destinations International. Kristi is passionate about giving back to the industry in a meaningful way. And when she’s not doing something events related, she is at the baseball field or pool with her two boys, Declan and Matteo.

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Amy Hitchcock, CMM, CMP

As RSA Conference’s Senior Manager, Operations, Amy’s main role is managing the day to day operations for RSAC globally. Her main responsibilities include program and space management, special events, logistics, sponsorship management, vendor management and ensuring a great attendee experience. 

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