Employee Engagement: The Value of B-to-E Events

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An engaged workforce is a profitable workforce. Employees who understand, support and enthusiastically execute a company vision make the difference between successful ventures and failures. A key vehicle to an engaged workforce is effective internal events. This course will walk you through the process of calculating the value of an engaged workforce, understanding and selling it into upper management, and executing it through impactful events.

Filmed on location at Top of the Garden loft in New York City.

Learning Outcomes

  • Have the ability to recognize why an engaged workforce is so important. See examples of ROI to prove the value of how an engaged workforce contributes to an improved bottom line.
  • Be able to identify the key drivers of engagement.
  • Understand some common barriers to engagement, and how to overcome them.
  • Be able to identify different audience segments, and tailor engagement strategies accordingly.

Course Information

Estimated Time: 15 mins

Difficulty: Advanced


CMP Credit Hours:

Mark Shearon

Mark Shearon has spent the last 25+ years thinking about clients, opportunities and solutions. (He thinks with an English accent, too). Over that time he has worked with the world’s best-performing brands on their most important communication and marketing programs. These have included Qualcomm, Snapdragon by Qualcomm, Boeing, Discovery, T-Mobile, Ford Motor Company, American Express, Bank of America, ExxonMobil, Samsung and Walmart.

If Mark were in Hollywood he’d be known as a “triple threat”. If he were a knife, only the Swiss Army type would do. He has strategized with CEOs, created campaigns with Brand Managers and collaborated with clients on the production of key product launches. Mark has fielded 26,000 business partners in a single game, played the leading role in sports marketing activations for 150,000+ consumers and cut to the chase for live meetings of 17,500 employees. His specialty is the any-scale, success-critical, high-performance, face-to-face, digitally savvy event that drives Business to perform.

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