Exit Strategy: Selling or Merging Your Event or Catering Business

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This class will provide unique and helpful insights from people who’ve gone through the process of selling or merging their business in the event industry. We’ll share experiences of several types of acquisitions and mergers, and discuss financial structures of deals, what the process is like, how businesses are valued,and post-deal integration challenges.

Learning Outcomes

  • Learn how to best position your company for acquisition or merger.
  • Learn how different businesses are valued and how to review and recast your financial statements for a buyer.
  • Learn how to explore a possible sale of your company without alerting your employees or clients.
  • Learn how to review and recast your financial statements for a buyer.

Course Information

Estimated Time: 88 mins

Difficulty: Advanced


CMP Credit Hours:

Speaker: Howard Givner Headshot

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.

Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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