FLASH FRIDAY: How To Ace the Discovery Phase of Event Design

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You’ve started working on a new event, with new clients or stakeholders and you’re starting from scratch – how do you go from square one to designing a plan for your event to meet all of the strategic objectives?

In the design and discovery phase, we ask A LOT of questions! Though we are the experts at what we do (creating experiences designed with purpose!), our clients are the experts on themselves, their brands, and their audiences. They know what success looks like to their teams, their organizations, and their constituents. Our job is to ask all the right questions and to really listen to those answers. We distill down our key takeaways, and we use them as a launching pad for ideas which embody what we learn directly from the source.

Hosted by Anh Nguyen, join Lizz Torgovnick on this Flash Friday session as she walks you through a foolproof process for conducting your initial discovery sessions. Leave with tangible questions you can ask, and a list of tips on how to get the most out of these initial meetings with your clients.

Course Information

Estimated Time: 28:00

Difficulty: All

CMP Credit Hours:

Anh Nguyen

Anh Nguyen is the founder of Spark Event Management, an award-winning, full-service event management firm and the Spark Event Collective, a network of independent planners collaborating to deliver event experiences.

Anh is a seasoned business event professional who possesses over 18 years of event design, production, and management experience. She has managed a vast array of events including intimate corporate functions, awards and fundraising galas, large conference, virtual events, conventions and tradeshows, and international hospitality events and is known for her keen eye for detail while being able to lead, inspire and manage large, global teams.

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Lizz Torgovnick

Lizz approaches life as she approaches every challenge, as an opportunity to be awesome – and she delivers on this Sequence core value every time.

As Chief Creative Officer and Co-founder, Lizz brings her deep passion for creativity, strategy and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring brand-based strategy, creative conceptual development, flawless execution and unparalleled customer service at every turn. Lizz is often called on to share her perspective and wisdom delivered directly with a dose of fierce wit and signature sarcasm. As a leader in the industry, Lizz rapidly rose through the ranks at international events agency Global Events before moving on to develop her own brand of big-meets-boutique agency by founding Sequence.

Lizz has dazzled countless clients, including LEGO, PopSugar, Spoitfy, Thumbtack, Yahoo, Danone, and The Wharton School.

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