You can design and create a spectacular media-worthy event, but if your media outreach is not done properly, all your efforts for exposure may be in vain. In this flash class, media expert Marlo Fogelman walks you through the ins and outs of insuring that your event garners the maximum media coverage possible.
FIlmed on location at the BizBash Boston Expo, Fenway Park.
- Gain a sense of when to reach out to the media, and what information to share at various junctures prior to the event.
- Identify the key things you need to do at the event to insure media success, including shot lists, guest lists, and how aggressive you should be.
- Learn what you should do after the event in following up on your media coverage.
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