How to Create a Must-See Virtual Benefit (Recorded July 29, 2020)

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Virtual benefit season is upon us and now that the world has settled into the idea of bringing galas and fundraisers online, new questions loom: how do we keep our events unique, fresh and fun? In this webinar, seasoned event planner Lindsay Landman will reveal concrete tricks of the trade for elevating your virtual gala from content curation and great graphics to guest engagement and integrated entertainment. Special guests include dynamic NYC auctioneer CK Swett and innovative caterer Jeffrey Selden who have both made the ultimate business pivot to bring bold new ideas and a lot of fun to the virtual gala scene.

Learning Outcomes:

  • Building a pre-show that creates excitement
  • Using graphics to grab your audience
  • Finding and using professional talent to elevate your gala
  • Including tactile guest experiences for a high-touch event

Course Information

Estimated Time: 79 min

Lindsay Landman

New York based event designer Lindsay Landman has been producing innovative galas, weddings and special events in New York and around the globe since 2001. Her company, Lindsay Landman Events, is a market leader in the unique integration of event planning, design and production.

Lindsay is the planner of choice for the country’s most influential business and technology leaders who regularly seek her creative touch balanced with her strong focus on thoughtful and detailed execution. She thrives on designing complicated multi-day celebrations, building unique and challenging event environments and debunking the complex puzzles of advanced event production. 

She is an experienced event industry educator and sought-after speaker who has addressed elite audiences at Engage!, BizBash Elevate, The Knot Pro and others on the topics of event design, wedding planning, leadership, business development and branding. Harper’s BAZAAR and BRIDES have each named Lindsay Landman Events on their lists of the best wedding planners in the world.

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CK Swett, a California native and Duke University graduate, began his career in the auction world in 2006, and has worked at Christie’s, Phillips and Heritage during the intervening twelve years. In 2016, he founded Lot 1 with former Christie’s colleague, Charles Antin, in order to better address the critical importance of not-for-profit fundraising. He has conducted charity auctions for Rihanna, the Clinton Foundation, and Muhammad Ali’s 70th birthday fundraiser at the MGM Grand in Las Vegas, among a range of more than 500 events worldwide.

With in-person charity galas suspended indefinitely, CK has pivoted to helping his clients adapt and innovate. Through a combination of virtual fundraisers — hosted through Zoom, Facebook, and other platforms — newsletters, podcasts, and countless brainstorm sessions, he is committed to finding bespoke solutions for his non-profit partners.

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Jeffery Selden

Jeffrey Selden leverages his 28-year long party history in his role as Managing Partner of Marcia Selden Catering. With an extensive background in luxury event planning, honed at some of the country’s most exclusive hotels, including The St. Regis, The Pierre and The New York Palace, he holds an industry-wide reputation as a power event-builder with a unique, creative vision and flawless results. Selden currently runs the operations and sales for his family’s multimillion-dollar company. The first catering company ever inducted into the Restaurant Association’s Hall of Fame, Marcia Selden Catering was also named to The Knot Weddings Hall of Fame, and Best Caterer & Best of the Gold Coast by Moffly Media. Along with his sister, Robin, the “Dynamic Sibling Duo” were named two of the “100 Most Inspiring People” in the Wedding industry by The Knot.

With matriarch Marcia at the helm, the company orchestrates over 850 events a year. Winner of the coveted Internationally recognized Catie Award for Caterer of the Year, Marcia Selden Catering has been considered the “It” caterer of Connecticut for over 40 years. They also have offices in New York City.

Jeffrey is the founding President of the NYC Chapter of the Wedding Industry Professionals Association (WIPA), and sits on the board of many non-profit organizations. Known for his colorful collection of eyeglasses, a passion that began when he was a personal butler for Elton John, he resides in Weston, Connecticut with his wife Debbie, their two teenage sons, and Havanese dogs, Taco and Bella.

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