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One of the most consistently powerful types of events that remind us of our humanness – the need for community, the essence of our physicality – are sporting events. They are numerous. They are fanatical. And they are completely shut down. This has caused major disruption to a multitude of industries, including television, marketing and tourism. In a world where the energy created by the closeness of a group, of fans, of competitors is not allowed, what is the path forward? This discussion among sporting event experts will look at the toughest questions facing not just small companies, not just major corporations, but entire cities as well when it comes to bringing back to life the world of sports and the communities built around them.
- Establish forecasts of how and when the return of sports will take place
- Look at what the “new logistics” are for mass gatherings and competitions
- See how cities and sponsor organizations will need to rethink the selling of sports