Media Secrets Revealed: How the Pros Get Coverage for Their Events

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Join BizBash’s Executive Editor, Anna Sekula for a candid conversation with media professionals regarding how to pitch and engage media at your events. Learn from Editor, Fred Gonzalez why media request a +1 option at your event and how it will help to positively impact the coverage of your work. What can you proactively do to build your brand in the eyes of media? Senior Contributing Editor of Miami Magazine, Riki Altman provides tips on building your portfolio while public relations guru and Principal of Tara, Ink, Nik D’Annunzio explores how to package your story for media consumption and how impressions will ultimately help to determine client budgets.

Learning Outcomes

  • Explore various ways in which to involve the media at your next event.
  • Learn how develop opportunities and information for media consumption.
  • Understand about media impressions and how they are used estimate a ROI for the client.
  • Take-away tips on working with the media on how increase your chances for coverage.

Course Information

Estimated Time: 11 mins

Difficulty: All


CMP Credit Hours:

Speaker: Howard Givner Headshot

Howard Givner

With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.

Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.

He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.

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