Selecting Virtual Event Platforms

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Sharon Schenk, Director, Conventions and Event Management, and Tod Greenberg, VP of Technology at CCA Global Partners chat with Brandt Krueger from the Event Leadership Institute. Hear insights from the team behind CCA’s LIFT 2020 to understand how to identify who should be on your virtual event decision-making team, and gain valuable insights for selecting your virtual event platform.

Learning Outcomes

  • Understand the role of using live and/or pre-recorded content for your virtual event agenda
  • Develop a plan to identify your ideal virtual event partner — or determine if you even need one
  • Identify key stakeholders on your decision-making team
  • Hear key takeaways from a successful virtual event to apply to your event framework and plan for hybrid

Course Information

Estimated Time: 35 mins

CMP Credit Hours:

This on-demand course is just the beginning of what it takes to develop, plan and manage a virtual event. We’ve developed Virtual Event & Meeting Management, an entire online certificate course — eligible for 20 CMP hours too! — designed to help planners build on their existing event management skillset and experience. Learn the fundamentals of planning virtual events with our next course starting soon!

Brandt Krueger

As a first generation personal computer user since the age of 6, technology is part of Brandt’s DNA. Combine that DNA with a degree in Technical Theatre and a core in Psychology, add in almost 20 years experience in the meetings and events industry, and you get a powerful event technology cocktail.

In addition to being published on numerous websites such as,, and the Convention Industry Council, he has landed articles in trade publications such as Meetings and Conventions Magazine and Insurance & Financial Meetings Management Magazine. He’s spoken at various industry events such as Collinson Collaborate, BizBash’s Elevate, MPI’s World Education Congress, FICP’s Education Forum, Event Camp (London, Chicago, and Middle East), and even a one week intensive for government ministers and guests on producing large scale events in Turkmenistan.

He currently teaches many public and private classes through the Event Leadership Institute, and is the owner of Event Technology Consulting, an appropriately named company that provides meeting and event technology consulting services.

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Sharon Schenk

Sharon Schenk is the Director, Conventions and Event Management at CCA Global Partners. In her current role at CCA Global Partners, she is involved in creating and managing events and conferences ranging from 50 to 2000 attendees. With expertise in strategic meeting management and working with complex budgets, she drives the creativity for events and showcases CCA Global brands to key stakeholders. 

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Tod Greenberg

Tod Greenberg is Senior Vice President, Technology for CCA Global Partners. CCA is one of the largest privately held cooperatives in the United States with 14 distinct businesses, producing aggregated annual sales in the billions of dollars. He has been with CCA for over 20 years in various technology-focused roles and is currently responsible for overseeing all of CCA’s various technology-related efforts.

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