OverviewWhile most event industry sales people target large corporations as potential clients, they may be ignoring a vibrant and eager market segment right under their noses: the small business owners in their communities. In this revealing session, Chris Litster explains the opportunity available with small businesses, which are increasingly looking toward special events as a marketing vehicle to grow their companies. Unlike their larger corporate counterparts, they rarely have internal resources to handle event planning, are time-pressed, and very loyal once they make a connection. Filmed live at the Event Innovation Forum, at the Jacob Javits Convention Center in NYC.
- Recognize how small business clients can be great referral vehicles for your business.
- Understand how small businesses utilize live events to grow their customer relationships.
- Discover a new way to look at your neighborhood small businesses as potential clients.
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