Randy Fisher

As far back as he can remember, Randy was focused on hospitality and guest experience. “I remember as a kid having friends over and creating buffet lunches complete with separate hot and cold stations. Most of my friends had no clue what I was doing, but it made me feel good to be doing something special for them. I also remember making an incredible mess, but they never saw that part.” And while attending law school, when most of his classmates were clerking for local law firms, he was busy working his way up the ladder at a local hotel or restaurant. After earning finance and law degrees and years in business and real estate development, Randy joined a prominent Miami hotel development and management firm, The Continental Companies, where he served as a partner and Senior Vice President of Development, responsible for identifying new hotel opportunities for the company. Randy also joined the Food Network South Beach Wine & Food Festival as an Event Producer, during this period. “I was always intrigued by food-focused events and the guest experience…especially how to deliver the very best for every person on site. The insight I gained in the hotel and restaurant business was perfectly suited for the culinary events and marketing business. In the end, it’s all about over-delivering for all stakeholders on site.” After being approached to produce events from New York to California and other markets, Randy knew it was time to launch an independent company to take on new opportunities and challenges. Since 2004, Culinary Related Entertainment and Marketing (CREaM) has gained a sterling reputation for executing best-in-class culinary-focused events and marketing initiatives throughout North America. CREaM works closely with the brightest stars and brands in the culinary industry and has developed long-lasting and important relationships across every discipline within the events industry. Their events are typically considered highly complex with operationally challenging conditions in non-traditional venues for attendees in the thousands. “Every once in a while I’ll run into one of my childhood friends at an event and I get a kick out of knowing that I’m still trying to impress them with great food, entertainment and an overall memorable experience. And, I’m making less of a mess now.”