ELI member? Log in now to view this course.
Not a member? Sign up today to view this course.See pricing
We’re doing a deep dive into the State of the Industry for Independent Planners & Event Agency Leaders. Our experts will walk you through what’s in store for the economy, how it will impact the event industry, and how you should prepare. If you are an Independent Planner (or thinking about becoming one) or an Event Agency looking to scale in 2023, then this webinar was designed for you.
In this webinar we cover:
- Macroeconomic trends and what’s in store for the events industry.
- Interviews with a cross-section of independent planners, 3rd parties, and agencies on the state of their businesses, opportunities for growth, and challenges to navigate.
- Commissions: Where are they now, and where are they heading?
- Managing client expectations around cost increases.
- Site selection & venue negotiations: The state of supply and demand now and where it’s headed over the next 12 months.
- Contracts: Clauses that are causing sticking points and how to address them.
Heather Mason founded Caspian Agency in 2005, intent on bringing a scientifically-based strategic discipline to white-glove event planning after recognizing that there was no codified method for creating and executing strategic events at scale. To do this, she created the Caspian 10 Essentials of Event Science. This methodology has been taught internationally, and is featured curricula for the San Diego State University Masters in Meetings and Events degree program where Heather is a Senior Fellow and an instructor. Her expertise in the innovation and social good business space has led to successful projects for The Skoll World Forum, Bayer Foundation, Rockefeller Foundation, Ford Foundation, among many others. Prior to launching Caspian, she managed events for Charles Schwab, producing conferences across the country. She serves on the boards of American Sustainable Business Council and Entrepreneurs Organization Utah.
With over 20 years of industry experience, Howard is a widely recognized expert and innovator in the field of special events, meetings, and small business growth strategy. Howard is currently serving as SVP of Knowledge & Innovation with PCMA.
Prior to joining PCMA, Howard was the Founder & CEO of the Event Leadership Institute, a leading provider of best-in-class training and education for the events industry through online, on-demand video professional development classes, interviews with industry leaders, white papers, webinars, and live events. In addition, Howard also was the CEO and Founder of Paint The Town Red, Inc., and the former CEO of North America for Global Events Group, the 13th largest event agency in the world, which acquired Paint The Town Red in 2008. During his tenure, the company won over 30 industry awards. He is a Past President of the ILEA (International Live Events Associate) NY Metro Chapter; has served on the board of directors of MPI (Meeting Professionals International) Greater NY Chapter as VP of Education; has served on the Advisory Board of Special Events Magazine; been a judge of the Gala Awards & HSMAI’s Adrian Awards.
He is a frequent speaker at industry conferences on a wide range of topics. He has been profiled in The New York Times, The Wall Street Journal, CNBC, National Public Radio, ABC News, The Apprentice, and USA Today, in addition to numerous trade media.