Heather Mason founded Caspian Agency in 2005, intent on bringing a scientifically-based strategic discipline to white-glove event planning after recognizing that there was no codified method for creating and executing strategic events at scale. To do this, she created the Caspian 10 Essentials of Event Science. This methodology has been taught internationally, and is featured curricula for the San Diego State University Masters in Meetings and Events degree program where Heather is a Senior Fellow and an instructor. Her expertise in the innovation and social good business space has led to successful projects for The Skoll World Forum, Bayer Foundation, Rockefeller Foundation, Ford Foundation, among many others. Prior to launching Caspian, she managed events for Charles Schwab, producing conferences across the country. She serves on the boards of American Sustainable Business Council and Entrepreneurs Organization Utah.