Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization.
So your client (or company) is in the middle of planning their signature event or company meeting, and they’re turning to you to come up with ideas on who the speaker should be that will inspire the crowd, while also not costing a fortune. If you’re anything like me, you know that speaker vetting can be, at best, a time-consuming process and, at worst, a frantic, soul-crushing search for someone who is going to both deliver AND make your client or boss happy. While I can’t help you meet your next best speaker, below is the tried and true process I use with all my clients, that often yield them better results than pricy search firms and mass press releases.
You’ve sent out invitations. You’ve secured sponsors. Months of planning. Endless phone calls, meetings and details. So what are you missing? It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list.
One of the greatest challenges event planners face is how to minimize attrition while maximizing attendance and engagement. Making sure guests attend the event and have an amazing time is vital—but how do you ensure that everyone who RSVPs will actually show?
Event planners are notorious for their attention to detail, perfected timelines, relationships with vendors, venues and clients, and overall not-messing-around standards of excellence. They’re also known for their ability to adapt and flawlessly execute their Plan B, C or even D as naturally as if it were Plan A.
How do you know if you’re getting everything that you need for your event, or maybe more than you actually need? Simple… You just need to…
Okay event holders (clients) and event do-ers (planners) it is time to get real again. Assuming you did the front-end work of defining the why it is now time to do a thorough debrief on the back-end. This process will identify how to…
Moderating a panel discussion is a lot like being a TV talk show host. It’s a lot harder than it looks, and is an exercise in ‘planned spontaneity’ (think about that). A good panel discussion can…
Today’s planners are used to getting information quickly, and that includes pricing and availability. If you withhold pricing until the client comes to your space, there’s a pretty good chance…
Ok event holders (clients) and do-ers (planners) – it’s time to get real. Whether you’re internal to an organization, independent, or part of an event agency, you know the critical part of the event process is defining the “why” of the event on the front-end and the second is taking the time to do a thorough debrief on the back-end…
Brandt Krueger, meeting & event technology consultant, and ELI instructor, shares strategic insight from the field on how to negotiate your next AV contract.
In preparing the content for my upcoming Venue Sales Accelerator course, I interviewed dozens of planners and asked them what their pet peeves are when…
With so many meetings having some kind of online component, it’s no wonder that more and more planners are trying to get educated on the topic of hybrid and virtual meetings and events. Learn from those bold planners that…
Two major, and very public, teleprompter gaffs were made in 2014 before we could even get to February. The first immediately went viral, as director Michael Bay walked off the stage at a keynote for Samsung at…
If you’re a planner based somewhere outside the United States, and you were looking to host a corporate event in the U.S. in November, you might look at the calendar and stay away from the fourth Thursday, being Thanksgiving. It’s a national holiday that’s sure…
The 60 inch, or 150 centimeter, round banquet table, seating 8 or 10 people, is possibly the worst invention in the history of the hospitality industry. Having spent over 20 years producing events, I know I am risking…
In the process of preparing the lessons for my upcoming 5 week online course, Technical Meeting & Event Production, I thought about the most common mistakes I’ve seen meeting and event planners make when it comes to ordering AV…
Most event planners today are self-taught and learn on the job. Either they wing it, and hopefully learn from their mistakes, or they learn from someone who winged it. The best case scenario is…
A common sequence surrounding a discussion of ROI in the meetings industry: Speaker says measuring ROI is essential for validating and continuing to have…
If you were Mr. Spock, the logic-driven Vulcan with the pointy ears on Star Trek, you’d probably make some very logical conclusions about our society based on your observations. Any on many of them, you’d be dead wrong. Pro football games, like the meetings…
You’re in charge of the annual (insert your event here). It’s long since become a staple of your organization’s calendar, the event around which everyone plans their schedule. It takes up several months…
You’re sitting across the table from your client, pleasantly chatting about the event you produced for them two weeks ago. You’ve got lots of ideas on how to make it even better next year, and are even thinking about whether you should raise your fee next time, when your lead client contact drops the bomb on you…
Twenty years ago, if you wanted to see an expert speaker in your field give a presentation, you had to go to an industry conference. Likewise, if you wanted to read about new ideas you had to subscribe to a trade magazine. There were really…
When they make a movie in Hollywood (or anywhere, really), nobody who works on the film is a permanent employee. Everyone is brought in, often as independent contractors, for a fixed amount of time until the movie is finished. Then they all go…
Most event planners go through their careers reacting to assignments given to them by their bosses or clients. Someone says, “We’re doing an event. Here are the details. Go work your magic.” And to be fair…
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