Sales – Event Leadership Institute

Win-Win Venue Contracts Mean Identifying These Planner Personas

Knowing how some planners approach the process is the first step in learning how to negotiate well. Here are some negotiation styles you’re likely to come across.

Marketing Your Event in a Digital World

Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.

Conveying Value When Talking About Price

When talking about your rate with a client, how do you convey that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome?

Sales is Not a Title

Even if the word “sales” is not in your professional title, as event professionals we are always selling. Here are a few tips to help you, the Event Leader, and your organization adopt a “salesitude”.

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