There’s Never a Bad Time to Think About Risk

There’s Never a Bad Time to Think About Risk

Smarticle Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having...
Creating a High-Performance Volunteer Team

Creating a High-Performance Volunteer Team

Smarticle Volunteers can make or break your event. For non-profit organizations, they are critical to keeping labor costs low, amplifying the productivity of paid staff, accomplishing event objectives, and representing the brand. A well-managed volunteer program helps...
Win-Win Venue Contracts Mean Identifying These Planner Personas

Win-Win Venue Contracts Mean Identifying These Planner Personas

Smarticle Most event planners want a venue contract in which everybody wins. However, because they’re also accountable to someone—a boss or a client—some are tempted to use negotiation tactics that can catch venue sales representatives off guard. Venues should be on...
An Introduction to Event Insurance Essentials

An Introduction to Event Insurance Essentials

Smarticle Ask any seasoned event planner, and they will tell you to expect the unexpected on the day of the event. While certain occurrences can be handled by quick thinking and taking preventative measures, other things that could go wrong may require insurance. As a...
8 Tips for an Efficient Check-In Process

8 Tips for an Efficient Check-In Process

Smarticle Why is a smooth check-in experience important? Unless there is valet service, check-in is the first interaction guests have with your event. As a result, it sets the tone for the rest of the event, and it can have a direct impact on your guests’ mood and...
Effective, Low-Cost Ways to Market Your Fundraiser

Effective, Low-Cost Ways to Market Your Fundraiser

Smarticle Whether you’re holding a fundraiser for the first time or the tenth time, you need to market it. Without overthinking all the clever tactics or paid marketing opportunities (your last option if you’re trying to raise money), try picking the low-hanging...
Tackling the Rigors of a Fundraising Auction

Tackling the Rigors of a Fundraising Auction

Smarticle There are two auction formats, and both require considerable effort and planning. To determine whether an auction of either type is feasible for your organization, carefully review the requirements and make sure you have someone with experience running a...
Technology and the Modern Wedding

Technology and the Modern Wedding

Smarticle For wedding planners and clients that want technology to play a role in their nuptials, budget may be the only limit. There are many ways to bring innovation into a wedding while still keeping the affair cohesive and enjoyable for guests.  Wedding...
Choosing the Right Type of AV Partner

Choosing the Right Type of AV Partner

Smarticle READ TIME: 3 minutes For most meeting planners, audiovisual is not a core competency. They often rely on AV partners to provide equipment and expertise they lack. In the Event Leadership Institute’s Technical Meeting & Event Production Certificate...
Creating a Run of Show – Important Components

Creating a Run of Show – Important Components

Smarticle READ TIME: 3.5 minutes As an event professional, you are often inundated with planning documents and schedules. However, one document that you should always consider using for events that have a show or presentation component is a Run of Show. This document...
3 Tips to Polish Your Pitch

3 Tips to Polish Your Pitch

Smarticle READ TIME: 3 minutes Whether you own your own event industry business or work in sales for someone else, you are always looking for new clients. The elevator pitch is a short pitch that will help you turn casual meetings and connections into new business. If...
Marketing Your Event in a Digital World

Marketing Your Event in a Digital World

Smarticle READ TIME: 3 minutes Depending on existing resources, event planners can avail themselves of a wide range of marketing channels for attendee acquisition. Traditional tactics like print advertising, email, and direct mail are still effective under certain...
Ideas for Increasing Engagement at Meetings

Ideas for Increasing Engagement at Meetings

Smarticle READ TIME: 2 minutes It’s no secret that attendees who are engaged at meetings retain information more effectively than those who aren’t. In addition, engaged attendees are much more likely to walk away from a meeting or event feeling like they gained...
How to Get Media Exposure for Your Event Planning Business

How to Get Media Exposure for Your Event Planning Business

Smarticle READ TIME: 3 minutes A mention in the local media or trade press can boost the credibility of your event planning business and potentially bring new customers your way. However, getting your company’s name in print (or online) requires some finesse. Here’s...
Benefits & Downsides of Virtual Events

Benefits & Downsides of Virtual Events

Smarticle READ TIME: 4 minutes Virtual events are events that are held entirely online. Usually these events are formatted in a way that is familiar–as digital versions of their real-world counterparts. Just like a real show, there are typically sponsors of...
Deciding What to Charge for Your Services

Deciding What to Charge for Your Services

Smarticle READ TIME: 3 minutes Pricing is an important consideration for budding event entrepreneurs. However, you’ll need to do some homework before you decide your hourly rate or whether pricing by the hour, project or budget is a better way to go. Here’s what...
Managing Event Production Timelines

Managing Event Production Timelines

Smarticle READ TIME: 3 minutes In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue, and others involved with the planning and delivery of the event. An event production timeline is a tool that...
How Event Pros Can Put Their Creativity to Work for the Holidays

How Event Pros Can Put Their Creativity to Work for the Holidays

  READ TIME: 2 minutes   As an event professional, there’s one time of year you can really shine in your everyday life—the holiday season. Even if you spend more time with spreadsheets than centerpieces, you’ve likely witnessed plenty of creativity over the...
When Having a Personal Brand Comes in Really Handy

When Having a Personal Brand Comes in Really Handy

Smarticle READ TIME: 4 minutes No one wants to be judged solely on the assumptions of others or how things appear. One way to prevent that is to build a personal brand over which you have control. Having a personal brand—an expectation about what you bring to the...
Be a Boss in a Trade Show Booth That Performs

Be a Boss in a Trade Show Booth That Performs

Smarticle READ TIME: 4 minutes   Of all the elements of a trade show strategy, booth design can be the most challenging. It’s customer facing, so the design has to protect and preserve the brand. Booths are a marketing form factor, so the copy and graphics have...