Creativity & Design – Event Leadership Institute

29 Tips to Successfully Promote Your Virtual Event

Follow these tips to create a successful multi-channel promotion plan for your virtual event.

Planning for the Return of Modified In-Person Events

What will on-site events look like when they do resume? What shifts do planners need to make in their strategies and plans? And how can we convince all involved it’s safe to participate?That’s a tall order to answer, which is why we sat down with Kevin White, head of the Boston-based, award-winning experiential event agency XPL.

14 Tech Tools to Help Pivot Your Event Planning

Here are several tech tools to help pivot your event and meeting planning in the COVID-19 era. (This list isn’t comprehensive—just a small sampling of all the available event management and planning technology!)

Technology and the Modern Wedding

More and more weddings involve technology beyond music and videography. When the bride and groom want spectacular, there is plenty of technical wizardry available to make that special day even more memorable.

How Event Pros Can Put Their Creativity to Work for the Holidays

As an event professional, why not borrow some ideas from your day job to create holiday traditions at home?

Be a Boss in a Trade Show Booth That Performs

It’s the event organizer’s job to bring people to the event, but it’s the exhibitor’s job to get the right people into the booth.

Designing With Color: Complementary, Analogous, Monochromatic & Triadic Color Combinations

While design is an art, understanding how colors interact is really more of a science and is something you can learn and master.

Designing With Color: Primary, Secondary & Tertiary Colors | Hues, Tints, Tones & Shades

Your client just handed you a bunch of swatches of her “favorite colors” to incorporate in an upcoming event, and they absolutely do not all go together. What are the best practices for using color in events?

Bitmap vs. Vector Files

Some basics to help event professionals explain to clients who don’t understand the importance of using vector files, especially when enlarging logos.

Designing Events To Inspire Emotion

In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees.

How To “Shrink” A Room When Your Event’s Guest Count Is Too Small For the Space

Perception is everything in these situations. If you had that same 150 people in a venue that maxed out at 150, it would have the buzz of a sold out event…

Everything You Heard About Brainstorming Is Wrong: How Data Disproved the Two Universal Rules of Brainstorming

Do you get your entire team together in one place to brainstorm big ideas for your event or company? Howard Givner explores universally accepted rules of brainstorming that may have you checking your assumptions.

Diversifying Your Creative Materials with Printing Techniques

To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the save-the-date or invitation hit a prospective attendee’s mailbox. Creative materials are what sets up event themes and guest expectations and, most important, what sets us apart from our competitors.

The Unique Value of Wedding Designers

If you’re planning to become a wedding designer, it’s important that you know how to communicate your value to potential clients. You should easily be able to convey the key differences between a wedding planner and wedding designer, the dynamic skills wedding designers have, and how you will help take their wedding to the next level.

The Multi-Sensory Event Experience

Gone are the days of the stuffy black-tie fundraising gala: an event built on a five-course meal and lengthy live program featuring speakers touting organizational accomplishments.
Today’s eventgoers demand a more…

How Event Planners Can Overcome the Dreaded Creative Block

As a result, a creative block can be a blow to an event planner’s productivity and ability to do their job. While creative blocks are at times unavoidable, they can be overcome. We’ve put together some sound strategies for overcoming your next creative block when it strikes.

Tapping Into the Meaning of Color When Planning Your Next Event

Wondering how to choose color strategically at your next event? Find out in our latest blog post.

Event Design Trends: Are Balloons In or Out?

Mike interviews Marla from Balloonzilla to get the scoop about balloon trends in 2017 and how to incorporate them into your corporate event.

NEW VIDEO! The Best Ideas, Trends & New Thinking from BizBash LA 2017

Exclusive video from BizBash LA 2017! BizBash editors share their finds for the best event trends & ideas.

Event Planner vs. Event Designer – What is the Difference?

s the wedding and event industries have grown markedly over the last ten years, what was once an over-arching profession of “event planner” or “wedding planner” has been slowly divided into a number of factions – planner, designer, and stylist – each title referring…

In Search of Inspiration

I am in the business of good ideas. Some people look at my business and see that I make flowers or print stationery or plan parties. I believe, however, that all of those things are actually by-products of what I actually sell – which are good ideas. And let me tell you…

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