Technology and the Modern Wedding

Technology and the Modern Wedding

Smarticle For wedding planners and clients that want technology to play a role in their nuptials, budget may be the only limit. There are many ways to bring innovation into a wedding while still keeping the affair cohesive and enjoyable for guests.  Wedding...
How Event Pros Can Put Their Creativity to Work for the Holidays

How Event Pros Can Put Their Creativity to Work for the Holidays

  READ TIME: 2 minutes   As an event professional, there’s one time of year you can really shine in your everyday life—the holiday season. Even if you spend more time with spreadsheets than centerpieces, you’ve likely witnessed plenty of creativity over the...
Be a Boss in a Trade Show Booth That Performs

Be a Boss in a Trade Show Booth That Performs

Smarticle READ TIME: 4 minutes   Of all the elements of a trade show strategy, booth design can be the most challenging. It’s customer facing, so the design has to protect and preserve the brand. Booths are a marketing form factor, so the copy and graphics have...
Bitmap vs. Vector Files

Bitmap vs. Vector Files

Smarticle READ TIME: 3 minutes When printing signs for our events, my graphic designer is always asking for vector files of sponsor logos, but some sponsors tell me to grab their logo from the web. What’s the difference between those files and vector files? As an...
Designing Events To Inspire Emotion

Designing Events To Inspire Emotion

In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees. Learn More About This Topic… Business Trends in Event Design | WHITE PAPER Instructor: Howard...
In Search of Inspiration

In Search of Inspiration

I am in the business of good ideas. Some people look at my business and see that I make flowers or print stationery or plan parties. I believe, however, that all of those things are actually by-products of what I actually sell – which are good ideas. And let me tell...