Live Streaming

Live Streaming

Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. There’s something out there for every event or meeting planner.

Bitmap vs. Vector Files

Bitmap vs. Vector Files

Some basics to help event professionals explain to clients who don’t understand the importance of using vector files, especially when enlarging logos.

Powering Your Events

Powering Your Events

An introduction to the main pieces of equipment that use power during events, event elements that use lots of power that are commonly forgotten about, and the different costs and fees surrounding power.

Camera Riser | Tech Thursdays Videos

Camera Riser | Tech Thursdays Videos

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “What is a camera riser?”. Kevin shares what the difference is between a regular riser or stage deck vs. a camera riser, and why you need one when having a camera at your event.

Tech Thursdays: Snake

Tech Thursdays: Snake

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “what is a snake?”. Kevin shares what snakes are used for, the cost benefits of using snakes, and more.

Lumens | Tech Thursdays Videos

Lumens | Tech Thursdays Videos

The Event Leadership Institute and Clark’s AV have teamed up to bring you Tech Thursdays, short, micro-lessons about AV equipment and event technology. In this week’s video, ELI’s President & COO, Michael Granek, and Kevin Rowe from Clark’s AV answer the question “What are lumens?”

Radio Frequency Identification (RFID): What It Is & Why It Matters

Radio Frequency Identification (RFID): What It Is & Why It Matters

One of the latest technologies that you’ll start to see more of over the next few years is Radio Frequency Identification (RFID). You may have even heard of this type of tech before, but maybe you’re not quite sure what to do with it. To help you decide if RFID technology is right for your next event, we’re going to dive into what exactly Radio Frequency Identification is, what problems it solve, and additional benefits it can provide.

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Communication is key to establishing a life-long donor. For fundraising events, it is so much more than generating one-night revenue (although that is important). The data we can collect before and during an event can translate into a much larger campaign that drives greater value.

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization.

Podium vs. Lectern: What’s In A Name?

Podium vs. Lectern: What’s In A Name?

If I asked 1,000 event professionals to give me the name of the upright piece of furniture with the slanted top that a speaker stands behind to deliver her speech, the vast majority of you would say “Podium.” And you’d be wrong. But really…

Top Mistakes Planners Make When Ordering AV

Top Mistakes Planners Make When Ordering AV

In the process of preparing the lessons for my upcoming 5 week online course, Technical Meeting & Event Production, I thought about the most common mistakes I’ve seen meeting and event planners make when it comes to ordering AV…

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