Choosing the Right Type of AV Partner

Choosing the Right Type of AV Partner

Smarticle READ TIME: 3 minutes For most meeting planners, audiovisual is not a core competency. They often rely on AV partners to provide equipment and expertise they lack. In the Event Leadership Institute’s Technical Meeting & Event Production Certificate...
Creating a Run of Show – Important Components

Creating a Run of Show – Important Components

Smarticle READ TIME: 3.5 minutes As an event professional, you are often inundated with planning documents and schedules. However, one document that you should always consider using for events that have a show or presentation component is a Run of Show. This document...
Benefits & Downsides of Virtual Events

Benefits & Downsides of Virtual Events

Smarticle READ TIME: 4 minutes Virtual events are events that are held entirely online. Usually these events are formatted in a way that is familiar–as digital versions of their real-world counterparts. Just like a real show, there are typically sponsors of...
Live Streaming

Live Streaming

Smarticle READ TIME: 2 minutes It’s no secret that live streaming has taken the events industry by storm. Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. From Facebook Live to large-scale live streaming...
How to Choose the Right Microphone for Your Event

How to Choose the Right Microphone for Your Event

Smarticle READ TIME: 4 minutes As an event professional, you know the importance of good audio at an event. If the audience can’t hear the presenters or are distracted by feedback, you’ll lose their attention very quickly. Good audio often starts with having the...
Amps, Watts, and Volts: What’s the Difference?

Amps, Watts, and Volts: What’s the Difference?

Smarticle READ TIME: 3 minutes We’re hosting an event in a beautiful, but old, landmark building, and one of my vendors suggested we make sure the venue has enough electrical. How can I figure out how much electrical power we’ll need? And what’s the difference between...
A Simple Introduction to Virtual Events

A Simple Introduction to Virtual Events

Smarticle READ TIME: 2 minutes   A virtual event involves no in-room experience. The entire event is held solely online. For this week’s Smarticle, we’re focusing on virtual events: the most common type of virtual events and the benefits of opting to...
Inside the Event Production Booth: Commonly Used Equipment

Inside the Event Production Booth: Commonly Used Equipment

Smarticle READ TIME: 2 minutes The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear. We’re going to make the production booth a bit less overwhelming by breaking down the...
Myth Versus Fact: The Truth About Digital Events

Myth Versus Fact: The Truth About Digital Events

Smarticle READ TIME: 2 minutes Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there regarding digital events. As an event industry professional, you need to keep yourself informed to take advantage of new...
Bitmap vs. Vector Files

Bitmap vs. Vector Files

Smarticle READ TIME: 3 minutes When printing signs for our events, my graphic designer is always asking for vector files of sponsor logos, but some sponsors tell me to grab their logo from the web. What’s the difference between those files and vector files? As an...
Powering Your Events

Powering Your Events

Smarticle READ TIME: 2 minutes In order to ensure that you have an accurate budget of your power costs, you need to estimate what and how many pieces of equipment you will be using that require power. This Smarticle will introduce you to the main pieces of equipment...
Camera Riser | Tech Thursdays Videos

Camera Riser | Tech Thursdays Videos

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “What is a camera riser?”. Kevin shares what the difference is between a regular riser or stage deck vs. a camera riser, and why you need one when...
Tech Thursdays: Snake

Tech Thursdays: Snake

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “what is a snake?”. Kevin shares what snakes are used for, the cost benefits of using snakes, and more.Want to learn more about event technology?...
Lumens | Tech Thursdays Videos

Lumens | Tech Thursdays Videos

The Event Leadership Institute and Clark’s AV have teamed up to bring you Tech Thursdays, short, micro-lessons about AV equipment and event technology. In this week’s video, ELI’s President & COO, Michael Granek, and Kevin Rowe from Clark’s AV answer the question...
Radio Frequency Identification (RFID): What It Is & Why It Matters

Radio Frequency Identification (RFID): What It Is & Why It Matters

As events continue to become more and more integrated with technology, event planning specialists are able to avoid issues that have plagued events for years. Not only does this tech allow for less stress when it comes to hosting an event, but those in attendance will...