Technical Production

Virtual Event Lingo: 23 Terms to Know

We’ve designed a glossary for many popular terms that come up when it comes to planning virtual events and meetings.

How to Plan an Effective Live Stream for Your Meetings and Events

With events and meetings canceled or postponed due to COVID-19, the need for live streams is amplified. Get a quick primer on planning an effective live stream.

Choosing the Right Type of AV Partner

Most meeting planners rely on AV partners to provide equipment and expertise they lack. Here is some guidance for making the best choice.

Creating a Run of Show – Important Components

A Run of Show is invaluable for your audio visual and technical crew as well as to provide clear expectations for your presenters and clients—keeping everyone on the same page.

Benefits & Downsides of Virtual Events

Virtual events are events that are held entirely online. Usually these events are formatted as digital versions of their real-world counterparts.

Live Streaming

Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. There’s something out there for every event or meeting planner.

How Do You Avoid Those Black Bars on the Sides or Top and Bottom of the Screen?

This is one of the easiest problems to prevent, and one that most planners can avoid through simple advance
communication. It involves making sure your content and screen use the same aspect ratio.

How to Choose the Right Microphone for Your Event

If the audience can’t hear the presenters or are distracted by feedback, you’ll lose their attention very quickly. Good audio starts with having the appropriate mics.

Amps, Watts, and Volts: What’s the Difference?

Watt are we talking about in today’s Smarticle? Learn the language of power so that your events don’t end up in the dark.

A Simple Introduction to Virtual Events

A virtual event is held solely online. What are the benefits of opting to host a virtual event over an in-person one?

Inside the Event Production Booth: Commonly Used Equipment

The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear.

Myth Versus Fact: The Truth About Digital Events

Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there. Event industry professionals need to keep themselves informed.

Bitmap vs. Vector Files

Some basics to help event professionals explain to clients who don’t understand the importance of using vector files, especially when enlarging logos.

An introduction to the main pieces of equipment that use power during events, event elements that use lots of power that are commonly forgotten about, and the different costs and fees surrounding power.

The Hidden Value In Your Slides: Using Micro-Content Analytics to Drive Meeting Value

“I see people at our conferences stand up and take pictures of slides with their phones. I want to know which slides they are. For all of our sessions.” I was sitting with a new client, the chief marketing officer of…

Hot Mic Snafu During Democratic Debate: What Caused It & How They Handled It

Every so often a live televised event has a production screw up so flagrant it becomes Exhibit A when telling skeptical bosses or clients, “See?…

Camera Riser | Tech Thursdays Videos

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “What is a camera riser?”. Kevin shares what the difference is between a regular riser or stage deck vs. a camera riser, and why you need one when having a camera at your event.

Tech Thursdays: Snake

In this week’s Tech Thursday, Michael Granek, President & COO of ELI, and Kevin from Clark’s AV answer the question “what is a snake?”. Kevin shares what snakes are used for, the cost benefits of using snakes, and more.

Lumens | Tech Thursdays Videos

The Event Leadership Institute and Clark’s AV have teamed up to bring you Tech Thursdays, short, micro-lessons about AV equipment and event technology. In this week’s video, ELI’s President & COO, Michael Granek, and Kevin Rowe from Clark’s AV answer the question “What are lumens?”

Radio Frequency Identification (RFID): What It Is & Why It Matters

One of the latest technologies that you’ll start to see more of over the next few years is Radio Frequency Identification (RFID). You may have even heard of this type of tech before, but maybe you’re not quite sure what to do with it. To help you decide if RFID technology is right for your next event, we’re going to dive into what exactly Radio Frequency Identification is, what problems it solve, and additional benefits it can provide.

Part 2 of 2: Four Tech Tips for Increasing Your Event ROI

Communication is key to establishing a life-long donor. For fundraising events, it is so much more than generating one-night revenue (although that is important). The data we can collect before and during an event can translate into a much larger campaign that drives greater value.

Part 1 of 2: Four Tech Tips for Increasing Your Event ROI

Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization.

3 Reasons Event Planners Benefit from Learning Event Tech & AV

You’re excitedly planning your next event, and your proposal for event tech and audio visual (AV) just came in. You hastily grab the document and begin scanning. Without really knowing what you’re looking at, you say, “looks good to me!”, negotiate a little bit, and then…