Event Leaders Blog

Okay event holders (clients) and event do-ers (planners) it is time to get real again.  Assuming you did the front-end work of defining the why  it is now time to do a thorough debrief on the back-end.  This process will identify how to…

Today’s planners are used to getting information quickly, and that includes pricing and availability. If you withhold pricing until the client comes to your space, there’s a pretty good chance…

In preparing the content for my upcoming Venue Sales Accelerator course, I interviewed dozens of planners and asked them what their pet peeves are when…

With so many meetings having some kind of online component, it’s no wonder that more and more planners are trying to get educated on the topic of hybrid and virtual meetings and events. Learn from those bold planners that…

If you’re a planner based somewhere outside the United States, and you were looking to host a corporate event in the U.S. in November, you might look at the calendar and stay away from the fourth Thursday, being Thanksgiving.  It’s a national holiday that’s sure…

Most event planners today are self-taught and learn on the job. Either they wing it, and hopefully learn from their mistakes, or they learn from someone who winged it.  The best case scenario is…

A common sequence surrounding a discussion of ROI in the meetings industry: Speaker says measuring ROI is essential for validating and continuing to have…

If you were Mr. Spock, the logic-driven Vulcan with the pointy ears on Star Trek, you’d probably make some very logical conclusions about our society based on your observations.  Any on many of them, you’d be dead wrong.  Pro football games, like the meetings…

You’re in charge of the annual (insert your event here).  It’s long since become a staple of your organization’s calendar, the event around which everyone plans their schedule.  It takes up several months…

You’re sitting across the table from your client, pleasantly chatting about the event you produced for them two weeks ago. You’ve got lots of ideas on how to make it even better next year, and are even thinking about whether you should raise your fee next time, when your lead client contact drops the bomb on you…

Twenty years ago, if you wanted to see an expert speaker in your field give a presentation, you had to go to an industry conference.  Likewise, if you wanted to read about new ideas you had to subscribe to a trade magazine.  There were really…

When they make a movie in Hollywood (or anywhere, really), nobody who works on the film is a permanent employee. Everyone is brought in, often as independent contractors, for a fixed amount of time until the movie is finished. Then they all go…

Most event planners go through their careers reacting to assignments given to them by their bosses or clients. Someone says, “We’re doing an event. Here are the details. Go work your magic.” And to be fair…