ELI Modified In-Person Event Profile: Leigh Bentley, SERVPRO®

ELI Modified In-Person Event Profile: Leigh Bentley, SERVPRO®

Every year, SERVPRO® holds an “Elite Retreat” to recognize 90 of the Top 100 Franchises from across the U.S. and Canada. It’s an incentive trip that franchisees look forward to every year. In 2020, the company decided to continue the tradition of honoring its top-performing franchises despite the COVID-19 pandemic, but with a modified in-person event in Miami, Nov. 5 – 8.

ELI Virtual Event Profile: CloudBees DevOps World 2020

ELI Virtual Event Profile: CloudBees DevOps World 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. But with a significant portion of the U.S. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person.

ELI Virtual Event Profile: Sharon Schenk, CMP

ELI Virtual Event Profile: Sharon Schenk, CMP

Like many others, at the end of April 2020, Sharon Schenk, Director, Conventions and Event Management for CCA Global Partners, knew their in-person summer convention couldn’t proceed as planned. But canceling the convention wasn’t an option. Sharon and the entire convention team knew members still needed education, and now, critical pandemic-related information.

4 Content Design Tips for Virtual Events and Meetings

4 Content Design Tips for Virtual Events and Meetings

Now that events and meetings of all kinds have moved to virtual formats, planners face additional considerations around content design. Paying careful attention to content delivery is necessary to meet online learners’ expectations and achieve overall event goals and objectives. Here are four tips for effective content design.

Planning for the Return of Modified In-Person Events

Planning for the Return of Modified In-Person Events

What will on-site events look like when they do resume? What shifts do planners need to make in their strategies and plans? And how can we convince all involved it’s safe to participate?That’s a tall order to answer, which is why we sat down with Kevin White, head of the Boston-based, award-winning experiential event agency XPL.

How to Plan a Virtual Non-Profit Fundraising Event

How to Plan a Virtual Non-Profit Fundraising Event

To understand how to successfully and strategically plan a virtual non-profit fundraising event, we talked to Lindsay Landman, founder of Beyond the Benefit and a widely respected event designer who has helped non-profits in every sector raise millions of dollars to support their missions.

Managing Event Production Timelines

Managing Event Production Timelines

In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue and others involved with the planning and delivery of the event.

Questions to Ask When Evaluating An Outdoor Event Site

Questions to Ask When Evaluating An Outdoor Event Site

Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the natural air can provide an incredible and unique experience for guests.

When Life Gives You Lemons

When Life Gives You Lemons

When life serves you up a lemon we don’t need to pucker up and take the sour! In the world of event management, anticipating the unexpected and being prepared is crucial to our success.

10 Ways to Measure Audience Engagement at Your Event

10 Ways to Measure Audience Engagement at Your Event

Planning an event requires more than ordering supplies and securing a guest list. Beyond the basics, you need to ensure that your message is not only reaching the right audience, but also eliciting the right feedback. Event audience engagement can reflect how effective your methods are and influence future events in positive ways. Here’s how to measure (and increase) audience engagement at your event.

Your Story Blog Series: Caroline Kay

Your Story Blog Series: Caroline Kay

Caroline Kay is a conference and event planning mastermind with boundless creativity and more than 15 years of business and event management experience. She’s recognized for thoroughly understanding the business needs of her clients and producing events that meet those demands. Her globe-spanning events are meticulously managed and engineered with ingenuity, with a constant eye to ROI for her clients. 

A Quick Guide to Key Social Media Channels for Event Profs

A Quick Guide to Key Social Media Channels for Event Profs

Event marketing is an essential step in pulling off a fantastic event. Not only can it help spread awareness about the event, but it can also help you engage attendees before arrival, disseminate important information, and more! And yet, many event planners leave social media as an afterthought when it should really be at the forefront of an event management and marketing strategy. 

Your Story Blog Series: Mia Monroe

Your Story Blog Series: Mia Monroe

While going into the field of events is a dream career for many, some top-notch event professionals just happen to fall into the role. That’s the case with Mia Monroe, CSEP, CGMP, CMP, Conference and Event Manager at All Points Logistics/ NASA-Johnson Space Center.

An Event Producer’s Guide to Putting Out Fires (Literally)

An Event Producer’s Guide to Putting Out Fires (Literally)

Event planners are notorious for their attention to detail, perfected timelines, relationships with vendors, venues and clients, and overall not-messing-around standards of excellence. They’re also known for their ability to adapt and flawlessly execute their Plan B, C or even D as naturally as if it were Plan A.

The Scary Numbers Behind the Marriott-Starwood Merger

The Scary Numbers Behind the Marriott-Starwood Merger

When Marriott announced in November, 2015, that it was merging with Starwood to create the world’s largest hotel company, it met with mixed reaction from meeting planners. Some worried about diminished competition for their business, while others brushed it aside as having little impact on them.

Key Ingredients for Event Success – Part 1: Defining the “Why”

Key Ingredients for Event Success – Part 1: Defining the “Why”

Ok event holders (clients) and do-ers (planners) – it’s time to get real.  Whether you’re internal to an organization, independent, or part of an event agency, you know the critical part of the event process is defining the “why” of the event on the front-end and the second is taking the time to do a thorough debrief on the back-end…

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