I am in the business of good ideas. Some people look at my business and see that I make flowers or print stationery or plan parties. I believe, however, that all of those things are actually by-products of what I actually sell – which are good ideas. And let me tell you…
Brandt Krueger, meeting & event technology consultant, and ELI instructor, shares strategic insight from the field on how to negotiate your next AV contract.
Owning and running a small business is a lot like being President of the United States. Just about everyone can envision the power and stature…
In preparing the content for my upcoming Venue Sales Accelerator course, I interviewed dozens of planners and asked them what their pet peeves are when…
Howard Givner, Executive Director of ELI, sat down with Jeff Kalpak, President of Barkley Kalpak Agency, to find out more about his career in the event industry. Jeff has over 25 years…
As event professionals, we’d like to say that we possess (naturally) an excellent sense of style, exhibit a certain amount of creativity and offer a solid understanding of design. We follow the latest trends, can identify couture by designer name, select furniture pieces to help make a venue feel more intimate, and know what colors…
Two of Event Leadership Institute’s professors, Kevin White & Brandt Krueger went to Turkmenistan to teach event management…
If I asked 1,000 event professionals to give me the name of the upright piece of furniture with the slanted top that a speaker stands behind to deliver her speech, the vast majority of you would say “Podium.” And you’d be wrong. But really…
With so many meetings having some kind of online component, it’s no wonder that more and more planners are trying to get educated on the topic of hybrid and virtual meetings and events. Learn from those bold planners that…
Last month I moderated a roundtable for heads of in-house event departments, and one of the main issues to arise was the challenge of proving the value of in-house planners. “Executives in my company still don’t know what we do,” said one person. “They think they could just…
On TV or in the movies, it seems like a clever kit and a bossy demeanor is all it takes to quit your job as an accountant and become a wedding planner. After planning and designing weddings for nearly 13 years, I can tell you that no major crisis was ever averted with the use of my…
You’re a successful small business in the events industry looking to break through to the next level. Your work is good, your reputation solid, yet your growth still comes in the “two-steps-forward, one-and-a-half-steps-back” mode.
Two major, and very public, teleprompter gaffs were made in 2014 before we could even get to February. The first immediately went viral, as director Michael Bay walked off the stage at a keynote for Samsung at…
If you’re a planner based somewhere outside the United States, and you were looking to host a corporate event in the U.S. in November, you might look at the calendar and stay away from the fourth Thursday, being Thanksgiving. It’s a national holiday that’s sure…
The 60 inch, or 150 centimeter, round banquet table, seating 8 or 10 people, is possibly the worst invention in the history of the hospitality industry. Having spent over 20 years producing events, I know I am risking…
In the process of preparing the lessons for my upcoming 5 week online course, Technical Meeting & Event Production, I thought about the most common mistakes I’ve seen meeting and event planners make when it comes to ordering AV…
Most event planners today are self-taught and learn on the job. Either they wing it, and hopefully learn from their mistakes, or they learn from someone who winged it. The best case scenario is…
Nobody wants any advice on how to plan, design, execute and manage their events. That part they have down cold. It’s all the other stuff on the business side that proves challenging to them.
A common sequence surrounding a discussion of ROI in the meetings industry: Speaker says measuring ROI is essential for validating and continuing to have…
If you were Mr. Spock, the logic-driven Vulcan with the pointy ears on Star Trek, you’d probably make some very logical conclusions about our society based on your observations. Any on many of them, you’d be dead wrong. Pro football games, like the meetings…
You’re in charge of the annual (insert your event here). It’s long since become a staple of your organization’s calendar, the event around which everyone plans their schedule. It takes up several months…
“We’re going to do something different for our meeting this year. It’s going to be like TED. Everyone will have 18 minutes to speak, and that’s it! No more long presentations. It’s going to be great!” So says many a meeting planner these days. And…
At some point in your tenure, if you run an event planning company or agency, you’ll aspire to land the really big project, the mega event, the million dollar event. OK, it doesn’t have to be a million dollars; it can be $100,000, $250,000, etc. The number is variable; the key element is…
You’re sitting across the table from your client, pleasantly chatting about the event you produced for them two weeks ago. You’ve got lots of ideas on how to make it even better next year, and are even thinking about whether you should raise your fee next time, when your lead client contact drops the bomb on you…
Twenty years ago, if you wanted to see an expert speaker in your field give a presentation, you had to go to an industry conference. Likewise, if you wanted to read about new ideas you had to subscribe to a trade magazine. There were really…
A few people are going to steal your ideas.
Not a lot, and certainly not as many as people might think, but a few will. Yet whatever that number is, it pales in comparison to the number of people who will hire you, recommend you, and rave about you as a result of…
When they make a movie in Hollywood (or anywhere, really), nobody who works on the film is a permanent employee. Everyone is brought in, often as independent contractors, for a fixed amount of time until the movie is finished. Then they all go…
Most event planners go through their careers reacting to assignments given to them by their bosses or clients. Someone says, “We’re doing an event. Here are the details. Go work your magic.” And to be fair…
For all the event industry salespeople who have either heard the discussions about enhancing the attendee experience or are living on another planet, here’s a selling idea to truly enhance the attendee experience: don’t sell them. Ok, then what…
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