The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.
Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.
Finding unique ways to get our attendees involved is the key to creating exceptional events and keep your clients coming back meeting after meeting.
Getting media exposure for your budding event planning business is one way to grab the attention of would-be customers. But there is a right way and a wrong way to approach publications.
Virtual events are events that are held entirely online. Usually these events are formatted as digital versions of their real-world counterparts.
The Event Leadership Institute’s Winter 2020 calendar is here! Make professional development your New Year’s resolution.
A college degree doesn’t keep up with the real world. On the job training can’t teach you everything you need to know. That’s why you need continuing education.
Deciding what to charge for your event planning services is one of the most important decisions you’ll have to make.
In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue and others involved with the planning and delivery of the event.
As an event professional, why not borrow some ideas from your day job to create holiday traditions at home?
A personal brand allows you to influence how others—bosses, clients, coworkers—perceive you. There are many real-life instances in which having a strong personal brand is particularly valuable.
Think about financial statements as gauges on your car’s dashboard. The speedometer is like your Income Statement (also called a Profit & Loss Statement). The gas gauge is like your Balance Sheet.
It’s the event organizer’s job to bring people to the event, but it’s the exhibitor’s job to get the right people into the booth.
Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. There’s something out there for every event or meeting planner.
Here is some insight into the three core social media networks, so the next time you’re planning an event, you’ll be prepared to leverage social media to its fullest extent.
Research tells us why individual donors give. Aligning major event objectives with the reasons they give is one way to help make a fundraising event more profitable. Here’s how to develop messaging, programming and solicitation that leverage the whys.
Doing business in an unfamiliar destination comes with specific challenges. A Destination Management Company (DMC) brings local expertise, local knowledge and a set of local resources that can make or break
your destination-specific event.
This is one of the easiest problems to prevent, and one that most planners can avoid through simple advance
communication. It involves making sure your content and screen use the same aspect ratio.
Sponsors are a critical revenue stream for fundraising events. However, not every organization knows how to approach sponsors and or whom to task with the job. Members of your community who already know and support your mission are the best advocates for bringing in sponsorship revenue. Here’s how to help them help you.
Accrual or cash accounting, both methods have to do with how and when you recognize revenue and expenses for your company. But there are pros and cons to each, and once you choose one method, it can get complicated to switch.
If the audience can’t hear the presenters or are distracted by feedback, you’ll lose their attention very quickly. Good audio starts with having the appropriate mics.
Less structured than a typical breakout session, campfires
are designed to allow attendees to easily drop in or out as their schedule and interest level permit.
Watt are we talking about in today’s Smarticle? Learn the language of power so that your events don’t end up in the dark.
At some point in the near future, business leaders are going to be having conversations behind closed doors about who stays and who goes. Which category will you be in?
Logistical challenges, miscommunications and last-minute surprises at events can fluster or agitate performers. Communicating clearly with entertainers prior to an event is often overlooked.
Many event business owners hand their financials over to their accountant or bookkeeper, but a strong understanding of how to protect your company’s financials is crucial for success and futureproofing your business.
A virtual event is held solely online. What are the benefits of opting to host a virtual event over an in-person one?
Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses – and of course, getting publicity isn’t always easy.
When talking about your rate with a client, how do you convey that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome?
The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear.
While design is an art, understanding how colors interact is really more of a science and is something you can learn and master.
There are definite differences between leading and managing a team. People are often asked to do both in the course of their jobs. What’s the difference?
By dramatically lessening the distinction between audience members and speakers, a fishbowl setup helps participants feel more engaged. Unlike a traditional staged presentation where the audience watches the speakers, here everyone feels like equals.
Your client just handed you a bunch of swatches of her “favorite colors” to incorporate in an upcoming event, and they absolutely do not all go together. What are the best practices for using color in events?
Creating a passion-driven vision for your business is not only professionally satisfying, it’s a smart and strategic way to create a successful brand with loyal customers.
Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there. Event industry professionals need to keep themselves informed.
Some basics to help event professionals explain to clients who don’t understand the importance of using vector files, especially when enlarging logos.
You’re working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve?
Fundraising galas create a valuable opportunity to bring together all different types of people from various industries to support an important cause.
Take a closer look at event entertainment and how you can make sure you choose the best type of entertainment for your events.
Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential future clients. As a result, pulling off a successful pitch meeting is an essential part of closing a client and earning their business.
An introduction to the main pieces of equipment that use power during events, event elements that use lots of power that are commonly forgotten about, and the different costs and fees surrounding power.
For a number of years, I’ve been giving a presentation at industry conferences on Disruptions Facing the Events Industry. Of all the various potential disruptions – economic, political, technological, social, etc. – guns and shootings…
“I see people at our conferences stand up and take pictures of slides with their phones. I want to know which slides they are. For all of our sessions.” I was sitting with a new client, the chief marketing officer of…
Few things get an event company owner more excited than a new Request For Proposal (other than perhaps winning said RFP). A fully fleshed out RFP means…
In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees.
Considering a high-end museum for an upcoming event? Here are you few things that you need to know…
Understanding your business financials isn’t simply about keeping the books in order, it’s about really knowing where your business stands and how…
You can have visually stunning events, the most satisfied clients, and the most enthusiastic staff, but if your pricing isn’t accurately reflecting your value, you could be…
The question and answer portion of a presentation or panel discussion is hold-your-breath time for event organizers, as it can go one of two ways…
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