Choosing the Right Type of AV Partner
Most meeting planners rely on AV partners to provide equipment and expertise they lack. Here is some guidance for making the best choice.
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Creating a Run of Show – Important Components
A Run of Show is invaluable for your audio visual and technical crew as well as to provide clear expectations for your presenters and clients—keeping everyone on the same page.
3 Tips to Polish Your Pitch
The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.
Marketing Your Event in a Digital World
Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.
Ideas for Increasing Engagement at Meetings
Finding unique ways to get our attendees involved is the key to creating exceptional events and keep your clients coming back meeting after meeting.
How to Get Media Exposure for Your Event Planning Business
Getting media exposure for your budding event planning business is one way to grab the attention of would-be customers. But there is a right way and a wrong way to approach publications.
Benefits & Downsides of Virtual Events
Virtual events are events that are held entirely online. Usually these events are formatted as digital versions of their real-world counterparts.
Hit the Ground Running in 2020! Announcing ELI’s Winter 2020 Calendar
The Event Leadership Institute’s Winter 2020 calendar is here! Make professional development your New Year’s resolution.
Smarten Up Your 2020 Plans With Continuing Education
A college degree doesn’t keep up with the real world. On the job training can’t teach you everything you need to know. That’s why you need continuing education.
Deciding What to Charge for Your Services
Deciding what to charge for your event planning services is one of the most important decisions you’ll have to make.
Managing Event Production Timelines
In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue and others involved with the planning and delivery of the event.
How Event Pros Can Put Their Creativity to Work for the Holidays
As an event professional, why not borrow some ideas from your day job to create holiday traditions at home?
When Having a Personal Brand Comes in Really Handy
A personal brand allows you to influence how others—bosses, clients, coworkers—perceive you. There are many real-life instances in which having a strong personal brand is particularly valuable.
What’s the Difference Between a Balance Sheet and a Profit & Loss Statement?
Think about financial statements as gauges on your car’s dashboard. The speedometer is like your Income Statement (also called a Profit & Loss Statement). The gas gauge is like your Balance Sheet.
Be a Boss in a Trade Show Booth That Performs
It’s the event organizer’s job to bring people to the event, but it’s the exhibitor’s job to get the right people into the booth.
Live Streaming
Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. There’s something out there for every event or meeting planner.
Event Marketing – Quick Guide to Key Social Media Platforms
Here is some insight into the three core social media networks, so the next time you’re planning an event, you’ll be prepared to leverage social media to its fullest extent.
Leveraging the Whys for a More Profitable Fundraiser
Research tells us why individual donors give. Aligning major event objectives with the reasons they give is one way to help make a fundraising event more profitable. Here’s how to develop messaging, programming and solicitation that leverage the whys.
5 Questions to Ask When Hiring a Destination Management Company
Doing business in an unfamiliar destination comes with specific challenges. A Destination Management Company (DMC) brings local expertise, local knowledge and a set of local resources that can make or break
your destination-specific event.
How Do You Avoid Those Black Bars on the Sides or Top and Bottom of the Screen?
This is one of the easiest problems to prevent, and one that most planners can avoid through simple advance
communication. It involves making sure your content and screen use the same aspect ratio.
How to Leverage Insiders to Obtain Fundraiser Sponsors
Sponsors are a critical revenue stream for fundraising events. However, not every organization knows how to approach sponsors and or whom to task with the job. Members of your community who already know and support your mission are the best advocates for bringing in sponsorship revenue. Here’s how to help them help you.
What’s the Difference Between the Accrual & Cash Accounting Methods?
Accrual or cash accounting, both methods have to do with how and when you recognize revenue and expenses for your company. But there are pros and cons to each, and once you choose one method, it can get complicated to switch.
How to Choose the Right Microphone for Your Event
If the audience can’t hear the presenters or are distracted by feedback, you’ll lose their attention very quickly. Good audio starts with having the appropriate mics.
What Is a Campfire Setup & When Should You Use It?
Less structured than a typical breakout session, campfires
are designed to allow attendees to easily drop in or out as their schedule and interest level permit.
Amps, Watts, and Volts: What’s the Difference?
Watt are we talking about in today’s Smarticle? Learn the language of power so that your events don’t end up in the dark.
Recession-Proofing Your Job: Do You Know Your VORP?
At some point in the near future, business leaders are going to be having conversations behind closed doors about who stays and who goes. Which category will you be in?
Important Communication With Entertainers Prior to an Event
Logistical challenges, miscommunications and last-minute surprises at events can fluster or agitate performers. Communicating clearly with entertainers prior to an event is often overlooked.
Accounting for Event Companies: Advance Planning Tips
Many event business owners hand their financials over to their accountant or bookkeeper, but a strong understanding of how to protect your company’s financials is crucial for success and futureproofing your business.
A Simple Introduction to Virtual Events
A virtual event is held solely online. What are the benefits of opting to host a virtual event over an in-person one?
6 Steps To Get Publicity For Your Event Business
Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses – and of course, getting publicity isn’t always easy.
Conveying Value When Talking About Price
When talking about your rate with a client, how do you convey that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome?
Inside the Event Production Booth: Commonly Used Equipment
The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear.
Designing With Color: Complementary, Analogous, Monochromatic & Triadic Color Combinations
While design is an art, understanding how colors interact is really more of a science and is something you can learn and master.
What’s the Difference Between Leadership & Management?
There are definite differences between leading and managing a team. People are often asked to do both in the course of their jobs. What’s the difference?
What is a Fishbowl Setup and When Should You Use It?
By dramatically lessening the distinction between audience members and speakers, a fishbowl setup helps participants feel more engaged. Unlike a traditional staged presentation where the audience watches the speakers, here everyone feels like equals.
Designing With Color: Primary, Secondary & Tertiary Colors | Hues, Tints, Tones & Shades
Your client just handed you a bunch of swatches of her “favorite colors” to incorporate in an upcoming event, and they absolutely do not all go together. What are the best practices for using color in events?
How To Define Your Brand
Creating a passion-driven vision for your business is not only professionally satisfying, it’s a smart and strategic way to create a successful brand with loyal customers.
Myth Versus Fact: The Truth About Digital Events
Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there. Event industry professionals need to keep themselves informed.
Bitmap vs. Vector Files
Some basics to help event professionals explain to clients who don’t understand the importance of using vector files, especially when enlarging logos.
An Essential Guide to Pitching BizBash and Other Industry Magazines
You’re working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve?
Hosting a Fundraising Gala
Fundraising galas create a valuable opportunity to bring together all different types of people from various industries to support an important cause.
5 Questions to Ask Your Client Before Selecting Event Entertainment
Take a closer look at event entertainment and how you can make sure you choose the best type of entertainment for your events.
A Quick Guide to Pitch Meetings
Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential future clients. As a result, pulling off a successful pitch meeting is an essential part of closing a client and earning their business.
Powering Your Events
An introduction to the main pieces of equipment that use power during events, event elements that use lots of power that are commonly forgotten about, and the different costs and fees surrounding power.
Guns, Mass Shootings & The Events Industry: Our Missing Voice
For a number of years, I’ve been giving a presentation at industry conferences on Disruptions Facing the Events Industry. Of all the various potential disruptions – economic, political, technological, social, etc. – guns and shootings…
The Hidden Value In Your Slides: Using Micro-Content Analytics to Drive Meeting Value
“I see people at our conferences stand up and take pictures of slides with their phones. I want to know which slides they are. For all of our sessions.” I was sitting with a new client, the chief marketing officer of…
To Bid or Not To Bid: When NOT to Respond to An RFP
Few things get an event company owner more excited than a new Request For Proposal (other than perhaps winning said RFP). A fully fleshed out RFP means…
Designing Events To Inspire Emotion
In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees.
Hosting Events In Museums: What You Need To Know
Considering a high-end museum for an upcoming event? Here are you few things that you need to know…
10 Signs You Need To Pay Closer Attention To Your Business Accounting
Understanding your business financials isn’t simply about keeping the books in order, it’s about really knowing where your business stands and how…
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