Amps, Watts, and Volts: What’s the Difference?
Watt are we talking about in today’s Smarticle? Learn the language of power so that your events don’t end up in the dark.
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Recession-Proofing Your Job: Do You Know Your VORP?
At some point in the near future, business leaders are going to be having conversations behind closed doors about who stays and who goes. Which category will you be in?
Important Communication With Entertainers Prior to an Event
Logistical challenges, miscommunications and last-minute surprises at events can fluster or agitate performers. Communicating clearly with entertainers prior to an event is often overlooked.
Accounting for Event Companies: Advance Planning Tips
Many event business owners hand their financials over to their accountant or bookkeeper, but a strong understanding of how to protect your company’s financials is crucial for success and futureproofing your business.
A Simple Introduction to Virtual Events
A virtual event is held solely online. What are the benefits of opting to host a virtual event over an in-person one?
6 Steps To Get Publicity For Your Event Business
Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses – and of course, getting publicity isn’t always easy.
Conveying Value When Talking About Price
When talking about your rate with a client, how do you convey that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome?
Inside the Event Production Booth: Commonly Used Equipment
The production booth can be a bit intimidating when you first walk inside, with a confusing maze of switches and buttons, and tons of unfamiliar gear.
Designing With Color: Complementary, Analogous, Monochromatic & Triadic Color Combinations
While design is an art, understanding how colors interact is really more of a science and is something you can learn and master.
What’s the Difference Between Leadership & Management?
There are definite differences between leading and managing a team. People are often asked to do both in the course of their jobs. What’s the difference?
What is a Fishbowl Setup and When Should You Use It?
By dramatically lessening the distinction between audience members and speakers, a fishbowl setup helps participants feel more engaged. Unlike a traditional staged presentation where the audience watches the speakers, here everyone feels like equals.
Designing With Color: Primary, Secondary & Tertiary Colors | Hues, Tints, Tones & Shades
Your client just handed you a bunch of swatches of her “favorite colors” to incorporate in an upcoming event, and they absolutely do not all go together. What are the best practices for using color in events?
How To Define Your Brand
Creating a passion-driven vision for your business is not only professionally satisfying, it’s a smart and strategic way to create a successful brand with loyal customers.
Myth Versus Fact: The Truth About Digital Events
Many events and meetings now have a virtual component, and yet there are still a lot of misconceptions out there. Event industry professionals need to keep themselves informed.
Bitmap vs. Vector Files
Some basics to help event professionals explain to clients who don’t understand the importance of using vector files, especially when enlarging logos.
An Essential Guide to Pitching BizBash and Other Industry Magazines
You’re working long days to make sure your events go off without a hitch, but are you making sure your innovative and creative events are getting the attention they deserve?
Hosting a Fundraising Gala
Fundraising galas create a valuable opportunity to bring together all different types of people from various industries to support an important cause.
5 Questions to Ask Your Client Before Selecting Event Entertainment
Take a closer look at event entertainment and how you can make sure you choose the best type of entertainment for your events.
A Quick Guide to Pitch Meetings
Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential future clients. As a result, pulling off a successful pitch meeting is an essential part of closing a client and earning their business.
Powering Your Events
An introduction to the main pieces of equipment that use power during events, event elements that use lots of power that are commonly forgotten about, and the different costs and fees surrounding power.
Guns, Mass Shootings & The Events Industry: Our Missing Voice
For a number of years, I’ve been giving a presentation at industry conferences on Disruptions Facing the Events Industry. Of all the various potential disruptions – economic, political, technological, social, etc. – guns and shootings…
The Hidden Value In Your Slides: Using Micro-Content Analytics to Drive Meeting Value
“I see people at our conferences stand up and take pictures of slides with their phones. I want to know which slides they are. For all of our sessions.” I was sitting with a new client, the chief marketing officer of…
To Bid or Not To Bid: When NOT to Respond to An RFP
Few things get an event company owner more excited than a new Request For Proposal (other than perhaps winning said RFP). A fully fleshed out RFP means…
Designing Events To Inspire Emotion
In this video clip, Aaron Tharp, Executive Producer at Hello! Destination Management discusses how successful event design should inspire emotions in event attendees.
Hosting Events In Museums: What You Need To Know
Considering a high-end museum for an upcoming event? Here are you few things that you need to know…
10 Signs You Need To Pay Closer Attention To Your Business Accounting
Understanding your business financials isn’t simply about keeping the books in order, it’s about really knowing where your business stands and how…
Fixed Fee Pricing: Are You Earning the Money You Deserve?
You can have visually stunning events, the most satisfied clients, and the most enthusiastic staff, but if your pricing isn’t accurately reflecting your value, you could be…
How To Run A Q&A Session At Your Event
The question and answer portion of a presentation or panel discussion is hold-your-breath time for event organizers, as it can go one of two ways…
How To “Shrink” A Room When Your Event’s Guest Count Is Too Small For the Space
Perception is everything in these situations. If you had that same 150 people in a venue that maxed out at 150, it would have the buzz of a sold out event…
Cause Connection: Converting Gala Attendees into Passionate Evangelists
You’re standing on the stage in the middle of your major fundraising gala, surveying the room. The main honoree is about to speak, and all eyes are riveted on…
How to Avoid Being Blindsided at a Post-Event Debriefing
How do you prevent nitpicky comments from clients at a post-event debrief meeting from overshadowing a successful event? Are there any best practices to running a debriefing?
Everything You Heard About Brainstorming Is Wrong: How Data Disproved the Two Universal Rules of Brainstorming
Do you get your entire team together in one place to brainstorm big ideas for your event or company? Howard Givner explores universally accepted rules of brainstorming that may have you checking your assumptions.
Questions to Ask When Evaluating An Outdoor Event Site
Depending on where you live in the world, doing an event outdoors vs. indoors can seem like an easy call. Weather, cost, and time to build out an outdoor space can threaten the success of an event, however beautiful environments and the natural air can provide an incredible and unique experience for guests.
Hot Mic Snafu During Democratic Debate: What Caused It & How They Handled It
Every so often a live televised event has a production screw up so flagrant it becomes Exhibit A when telling skeptical bosses or clients, “See?…
3 Key Components of Experience Design
There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event elements to fulfill a set of goals.
What’s the Difference Between A Balance Sheet & A Profit & Loss Statement?
What’s the Difference Between A Balance Sheet & A Profit & Loss Statement?
Diversity and Accessibility – the Coefficients of Inclusion
As Event Leaders it is on us to ensure that any person attending an event will have the same experience and this means as event designers we must think deeply about the symbiotic relationship between diversity, accessibility and inclusivity in order for all attendees to feel valued, respected and most of all…
How To “Shrink” A Room When Your Guest Count Is Too Small For the Space?
How To “Shrink” A Room When Your Guest Count Is Too Small For the Space?
Embracing and Leveraging Millennial Strengths
Entitled. Self-obsessed. Narcissistic. Distracted. These terms carry a strong negative connotation and without doubt are insulting to any person between the ages of circa 22 – 37.
Be a Networking Superhero
Many of us dread networking and feel queezy at the thought of entering a room and making so-called “small talk” with strangers. What if instead you entered the room thinking about making new connections with like-minded individuals that will help you grow your professional network.
Golden Nuggets – The Hidden Value of Professional Development
So much like mining for precious stones and mineral, conference experiences are defined by the golden nuggets we forage. It might be that one connection made unexpectedly during a coffee-break, a speaker that inspires one golden idea, or even an event set up we experience in a session that will make a difference in the work we do.
Calculating the Tax-Deductibility of An Auction Item
First, make sure your organization is qualified to receive donations that are tax deductible from the donor’s perspective, as not all are. Many industry trade organizations, for example, do not qualify because…
When Life Gives You Lemons
When life serves you up a lemon we don’t need to pucker up and take the sour! In the world of event management, anticipating the unexpected and being prepared is crucial to our success.
Sales is Not a Title
Even if the word “sales” is not in your professional title, as event professionals we are always selling. Here are a few tips to help you, the Event Leader, and your organization adopt a “salesitude”.
More Than Just Fancy Acronyms!
As an Event Leader, becoming a member of a professional association related to the meetings and events industry is an important step for your career. It allows you to network with fellow industry leaders, and to grow professionally in that network. But just joining and waiting for an email or call isn’t enough…you have to drink the proverbial “kool-aid” to become fully engaged.
The Leadership Teeter Totter – Perception Deception
In today’s world, Leadership is no easy task. As leaders in the events industry we have all had our leadership style analyzed, our strengths and weaknesses identified, and have taken a barrage of courses on how to work with different generations, cultures, and to deal with diversity in the workplace.
The New Year’s Elephant | A Guide For Event Leaders
As Event Leaders we are trained to drill down to the minutia and details that are going to make a difference in the outcome of our events. Treat your resolutions the same way.
The Event Leaders Guide to Holiday Season Survival
Managing your stress and anxiety leading up to and during the holiday season can be challenging. Take a proactive approach to managing your stress and anxiety by using many of your skills you use every day in your role as an event leader:
Five Risk Management Tips For Your Holiday Event
Planning a corporate holiday party? Here are five risk management tips to keep the “Bah Humbug” out of your holiday event.
How To Have An Effective Board Retreat
Retreats are a great way for industry boards to plan the upcoming year, but how do you ensure that they are an effective use of time? Here are two key ingredients!
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