The Road Ahead: What’s In Store for the Event Industry In 2021 & Beyond – Part Two In-Person Events
Here are some fact-driven insights that may help us manage expectations and find a way forward.
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How to Run Your In-House Event Team Like an Agency
Lance Wieland of Boston Consulting Group shares tips on how to be more entrepreneurial, what to look for in new hires, how to provide value, and investing in your team’s skills.
The Road Ahead: What’s In Store for the Events Industry In 2021 & Beyond – Part One
This article, and the ones that will follow, will provide insights on many inflection points likely to occur in 2021 and beyond.
29 Tips to Successfully Promote Your Virtual Event
Follow these tips to create a successful multi-channel promotion plan for your virtual event.
What Are and What Do Digital Credentials Mean for Event and Meeting Pros?
In the event and meeting environment, a digital credential generally serves as proof that a person has taken a professional development course and demonstrated understanding of a set of related skills or competencies.
How to Keep Event and Meeting Skills Sharp
Our goal is to provide our community with the resources and timely insights to stay informed. Check out these resources to keep your skills sharp for the rest of 2020 and into 2021.
4 Content Design Tips for Virtual Events and Meetings
Now that events and meetings of all kinds have moved to virtual formats, planners face additional considerations around content design. Paying careful attention to content delivery is necessary to meet online learners’ expectations and achieve overall event goals and objectives. Here are four tips for effective content design.
14 Inspirational Reads for Event and Meeting Planners
Whether you’re downloading something new on your Kindle to curl up with on your next staycation, or are embracing this time to invest in professional and personal development, here’s a fresh dose of new reads to keep you going strong.
4 Reasons Why Now is Ideal to Invest in Your Event Team’s Professional Education
Whether you and your team’s goals are to find new ways to pivot this year’s meetings and events to virtual approaches or start the wheels turning for pandemic meeting and event design, here’s why embracing professional education now has a significant pay-off.
The Essential Checklist for Virtual Event Planning
Here is an essential planning checklist to get started, which can be tailored for your specific virtual event to stay on track, on-time, and on-budget.
How to Plan a Virtual Non-Profit Fundraising Event
To understand how to successfully and strategically plan a virtual non-profit fundraising event, we talked to Lindsay Landman, founder of Beyond the Benefit and a widely respected event designer who has helped non-profits in every sector raise millions of dollars to support their missions.
Virtual Event Planning: A Round-Up of 25 Need-to-Know Stats
Covering everything from planning and budgets to promotion and attendee engagement, use this round-up of 25 stats to develop your virtual strategy.
Situation Report: Questions About the Purpose of Virtual Events
Group members report on how their firms are faring and offer coping strategies amid the massive disruption from COVID-19.
Virtual Event Lingo: 23 Terms to Know
We’ve designed a glossary for many popular terms that come up when it comes to planning virtual events and meetings.
How to Plan an Effective Live Stream for Your Meetings and Events
With events and meetings canceled or postponed due to COVID-19, the need for live streams is amplified. Get a quick primer on planning an effective live stream.
5 Tips for Selecting Virtual Event & Meeting Planning Vendors and Platforms
Planners know the care and effort it takes to find the right vendors to support the design and execution of their face-to-face events and meetings .The process is no less critical when it comes to virtual events and meetings.
19 Free Educational Resources to Navigate the New Meeting & Event Landscape
They say every challenge is an opportunity. Use these resources to gain the knowledge needed now to come out of this challenge ahead of the game.
Situation Report: Securing Working Capital
Business owners in the Situation Room report taking a number of measures to get and keep cash in house while revenues are greatly reduced or flat.
Situation Report: Strategies for Reducing Staff Costs
Business owners who have the “luxury” of keeping some employees find themselves having to choose which people to keep or let go. Speak with employees to determine what other skill sets they have with the hope the company can save some jobs.
There’s Never a Bad Time to Think About Risk
Any time humans convene, there are risks. Labor strikes, political unrest, natural disasters, cyber attacks, and deadly viruses can threaten even the most well-planned events. The key to surviving the potential impact of these types of threats lies in having a framework for mitigation, preparedness, response and recovery in place.
Creating a High-Performance Volunteer Team
Volunteers can make or break your event. A well-managed volunteer program helps them perform at the highest level and come back year after year.
Win-Win Venue Contracts Mean Identifying These Planner Personas
Knowing how some planners approach the process is the first step in learning how to negotiate well. Here are some negotiation styles you’re likely to come across.
An Introduction to Event Insurance Essentials
It’s important for event and meeting planners to have a good grasp of basic insurance principles to ensure that they have the proper coverage for their events.
8 Tips for an Efficient Check-In Process
Check-in is your first opportunity to create a fantastic experience. It sets the tone for the rest of the event, and it can have a direct impact on your guests’ mood and attitude.
Effective, Low-Cost Ways to Market Your Fundraiser
Whether you’re holding a fundraiser for the first time or the tenth time, you need to market it. Without overthinking all the clever tactics or paid marketing opportunities (your last option if you’re trying to raise money), try picking the low-hanging fruit.
Tackling the Rigors of a Fundraising Auction
To raise funds, many nonprofits and charities turn to silent and live auctions. But auctions are labor-intensive, and not all organizations are equipped to produce them.
Technology and the Modern Wedding
More and more weddings involve technology beyond music and videography. When the bride and groom want spectacular, there is plenty of technical wizardry available to make that special day even more memorable.
Choosing the Right Type of AV Partner
Most meeting planners rely on AV partners to provide equipment and expertise they lack. Here is some guidance for making the best choice.
Creating a Run of Show – Important Components
A Run of Show is invaluable for your audio visual and technical crew as well as to provide clear expectations for your presenters and clients—keeping everyone on the same page.
3 Tips to Polish Your Pitch
The goal of an elevator pitch is to elicit a referral or opportunity in a short time. The more you can hone in on the most attention grabbing and memorable qualities of your business, the more likely you will generate leads and business prospects.
Marketing Your Event in a Digital World
Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.
Ideas for Increasing Engagement at Meetings
Finding unique ways to get our attendees involved is the key to creating exceptional events and keep your clients coming back meeting after meeting.
How to Get Media Exposure for Your Event Planning Business
Getting media exposure for your budding event planning business is one way to grab the attention of would-be customers. But there is a right way and a wrong way to approach publications.
Benefits & Downsides of Virtual Events
Virtual events are events that are held entirely online. Usually these events are formatted as digital versions of their real-world counterparts.
Hit the Ground Running in 2020! Announcing ELI’s Winter 2020 Calendar
The Event Leadership Institute’s Winter 2020 calendar is here! Make professional development your New Year’s resolution.
Smarten Up Your 2020 Plans With Continuing Education
A college degree doesn’t keep up with the real world. On the job training can’t teach you everything you need to know. That’s why you need continuing education.
Deciding What to Charge for Your Services
Deciding what to charge for your event planning services is one of the most important decisions you’ll have to make.
Managing Event Production Timelines
In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue and others involved with the planning and delivery of the event.
How Event Pros Can Put Their Creativity to Work for the Holidays
As an event professional, why not borrow some ideas from your day job to create holiday traditions at home?
When Having a Personal Brand Comes in Really Handy
A personal brand allows you to influence how others—bosses, clients, coworkers—perceive you. There are many real-life instances in which having a strong personal brand is particularly valuable.
What’s the Difference Between a Balance Sheet and a Profit & Loss Statement?
Think about financial statements as gauges on your car’s dashboard. The speedometer is like your Income Statement (also called a Profit & Loss Statement). The gas gauge is like your Balance Sheet.
Be a Boss in a Trade Show Booth That Performs
It’s the event organizer’s job to bring people to the event, but it’s the exhibitor’s job to get the right people into the booth.
Live Streaming
Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. There’s something out there for every event or meeting planner.
Event Marketing – Quick Guide to Key Social Media Platforms
Here is some insight into the three core social media networks, so the next time you’re planning an event, you’ll be prepared to leverage social media to its fullest extent.
Leveraging the Whys for a More Profitable Fundraiser
Research tells us why individual donors give. Aligning major event objectives with the reasons they give is one way to help make a fundraising event more profitable. Here’s how to develop messaging, programming and solicitation that leverage the whys.
5 Questions to Ask When Hiring a Destination Management Company
Doing business in an unfamiliar destination comes with specific challenges. A Destination Management Company (DMC) brings local expertise, local knowledge and a set of local resources that can make or break
your destination-specific event.
How Do You Avoid Those Black Bars on the Sides or Top and Bottom of the Screen?
This is one of the easiest problems to prevent, and one that most planners can avoid through simple advance
communication. It involves making sure your content and screen use the same aspect ratio.
How to Leverage Insiders to Obtain Fundraiser Sponsors
Sponsors are a critical revenue stream for fundraising events. However, not every organization knows how to approach sponsors and or whom to task with the job. Members of your community who already know and support your mission are the best advocates for bringing in sponsorship revenue. Here’s how to help them help you.
What’s the Difference Between the Accrual & Cash Accounting Methods?
Accrual or cash accounting, both methods have to do with how and when you recognize revenue and expenses for your company. But there are pros and cons to each, and once you choose one method, it can get complicated to switch.
How to Choose the Right Microphone for Your Event
If the audience can’t hear the presenters or are distracted by feedback, you’ll lose their attention very quickly. Good audio starts with having the appropriate mics.
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