Marketing Your Event in a Digital World

Marketing Your Event in a Digital World

Attendee acquisition is becoming more complex. In addition to traditional marketing channels, there are several event-centric, non-traditional digital marketing and advertising platforms now available. Find out more about the options.

Managing Event Production Timelines

Managing Event Production Timelines

In event and meeting management, it is critical that timelines are established for the planning team, clients, suppliers, venue and others involved with the planning and delivery of the event.

Live Streaming

Live Streaming

Live streaming presents a unique opportunity to promote your event and reach attendees all over the world. There’s something out there for every event or meeting planner.

How to Leverage Insiders to Obtain Fundraiser Sponsors

How to Leverage Insiders to Obtain Fundraiser Sponsors

Sponsors are a critical revenue stream for fundraising events. However, not every organization knows how to approach sponsors and or whom to task with the job. Members of your community who already know and support your mission are the best advocates for bringing in sponsorship revenue. Here’s how to help them help you.

Conveying Value When Talking About Price

Conveying Value When Talking About Price

When talking about your rate with a client, how do you convey that even though you’re providing the same service as the planner down the road who is charging half as much, you’ll offer more value, less risk, and a better outcome?

How To Define Your Brand

How To Define Your Brand

Creating a passion-driven vision for your business is not only professionally satisfying, it’s a smart and strategic way to create a successful brand with loyal customers.

Bitmap vs. Vector Files

Bitmap vs. Vector Files

Some basics to help event professionals explain to clients who don’t understand the importance of using vector files, especially when enlarging logos.

A Quick Guide to Pitch Meetings

A Quick Guide to Pitch Meetings

Pitch meetings present a unique opportunity to go beyond your proposal and create a face-to-face connection with your potential future clients. As a result, pulling off a successful pitch meeting is an essential part of closing a client and earning their business.

Powering Your Events

Powering Your Events

An introduction to the main pieces of equipment that use power during events, event elements that use lots of power that are commonly forgotten about, and the different costs and fees surrounding power.

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