6 Steps To Get Publicity For Your Event Business
Planners are so focused delivering ROI for their clients that they often forget to work on their own businesses – and of course, getting publicity isn’t always easy.
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5 Questions to Ask Your Client Before Selecting Event Entertainment
Take a closer look at event entertainment and how you can make sure you choose the best type of entertainment for your events.
3 Key Components of Experience Design
There’s a clear distinction between designing an event experience, versus planning an event. Experience design applies experiential properties and principals to the event design, while event planning is the organization of event elements to fulfill a set of goals.
Your Story Blog Series: Carleigh Dworetzky
When Carleigh Dworetzky first began her career in the hospitality industry, she had no idea her career would undergo such an impressive transformation, taking her…
10 Warning Signs You Need to Pay Attention to Your Event Business’ Accounting
I’ve heard so many event business owners talk about how they can’t stand accounting or say that they “have an accountant for that”. If you’re one of those people, then this article is for you! It’s easy to pass off the elements of your business that you don’t understand (or don’t want to understand), but the challenge is, how do you know that it is being done correctly? The simple answer is, you don’t.
Your Story Blog Series: Jennifer Davidson
Jennifer Davidson is the Founder and Managing Director of Sleek Events, a boutique events agency with an impressive roster of clients including Amazon Business, Looker…
Alumni Feature: Siri Brudevold
Today, Event Leadership Institute alum, Siri Brudevold, is an Event Planner at Charles Koch Institute, but her journey towards a career in events didn’t begin there. Knowing she needed to fill gaps in her experience, skills and knowledge in order to better succeed in her industry, Siri enrolled in the 10-week Event & Meeting Management Fundamentals Certificate online course at ELI.
Your Story Blog Series: MarrLa Merritt
Event Leadership Institute and Montclair State University alum, MarrLa Merritt, has had quite the prosperous career in events. How did MarrLa get her start in the industry and where is she today?
5 Benefits of Untraditional Event Venues
Untraditional venues break the mold and can help you deliver an unparalleled attendee experience. Untraditional venues are spaces that were typically not created for events as their main purpose. Airplane hangars, warehouse spaces, breweries, wineries, bowling allies, art galleries, zoos, museums, aquariums, or even parking lots could all make great untraditional venues for conferences, workshops, fundraisers, galas, or other business-related events.
Diversifying Your Creative Materials with Printing Techniques
To most outsiders (not us planners), the event start is usually the time the ballroom doors open. To us, it starts at the first drop of creative materials. That said, it’s important that we make a splash, a statement and an everlasting impression as soon as the save-the-date or invitation hit a prospective attendee’s mailbox. Creative materials are what sets up event themes and guest expectations and, most important, what sets us apart from our competitors.
Your Story Blog Series: Corinne Kessel, CSEP
Corinne Kessel, CSEP has more than a decade of experience designing and managing event décor installations in Western Canada. Her hands-on approach, attention to detail, and dedicated team have earned Greenscape Design & Décor a reputation for producing high quality specialty event décor. Her undeniable passion and dedication to the events industry, and the people within it, has positioned her as an industry leader and valued collaborator. Corinne supports those around her, gives back to her community and donates her time to industry associations. Corinne is also a published author, an accomplished musician and most importantly, a tired mom of 2 energetic toddlers!
Your Story Blog Series: Kate Bullard
Kate Bullard is an Events Manager at Baker McKenzie and has over 7 years events management experience in the legal sector. Kate manages a varied programme of events ranging from conferences, roundtables, drinks receptions and other corporate hospitality events. Kate is the co-founder of Eventprofslive, a networking group for corporate event managers based in London and the surrounding home counties.
Event Jobs | May 2018
Looking for an exciting new role? Check out our May event jobs list with over 150 opportunities available in the event and meetings industry right now!
Your Story Blog Series: Michelle Rees
A Senior Event Manager with a passion for delivering amazing, out of the box, creative and inspiring events with a high attention to detail. Michelle is the co-founder of Eventprofslive, a networking group for London & Surrey Event managers. Michelle loves to work with up and coming talent in the industry to help them love being an event manager as much as she does.
Part 2 of 2: Four Tech Tips for Increasing Your Event ROI
Communication is key to establishing a life-long donor. For fundraising events, it is so much more than generating one-night revenue (although that is important). The data we can collect before and during an event can translate into a much larger campaign that drives greater value.
Event Jobs | April 2018
One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of…
Your Story Blog Series: Helen Moon
Helen Moon, is a CIM qualified events and marketing director with an eclectic mix of experience in the events industry that spans 21 years and includes event production, venue operations, proactive sales and digital marketing. Helen is known for her role as CEO and Founder of EWL Club, Editor of the Diary of an #Eventprof blog, and now Managing Director of EventWell Ltd and co-founder of #EventWell17 and UK Event Wellbeing Week.
Part 1 of 2: Four Tech Tips for Increasing Your Event ROI
Today’s event marketers are tech savvy and data driven. They understand the importance of engaging attendees long before and after the event itself. Delivering personalized experiences isn’t a “nice to have” anymore. Customers expect seamless experiences, interactions and personalization.
Your Story Blog Series: Christy Lamagna
Christy is the founder and CEO of Strategic Meetings & Events, an international, multimillion dollar, award-winning planning firm. A lifelong learner, entrepreneur, teacher, intellectual philanthropist, writer and master strategist, Christy taught strategic planning at the college level for 10 years which inspired her upcoming strategic planning textbook. Her marketing and business acumen was showcases in AMEX OPEN and UPS Store videos, and she has been recognized for her entrepreneurial skills, leadership acumen and contributions to the meetings industry.
Your Story Blog Series: Stephanie Gatton
After five years in venue management for the iconic Solomon R. Guggenheim Museum in NYC, since 2013, I have had the honor of serving as a full-time event planner for The Juilliard School, one of the world’s leading arts conservatories. Each year, I directly plan or help my team coordinate over 80 special events. My background is deeply ingrained in the performing arts: I am known to be a kick-ass SM, with a deep reservoir of live event management across all areas (corporate, non-profit, artistic/creative performances, meetings and conferences). You name it, I’ve done it.
How to Pitch Your Favorite Speakers for your Next Event
So your client (or company) is in the middle of planning their signature event or company meeting, and they’re turning to you to come up with ideas on who the speaker should be that will inspire the crowd, while also not costing a fortune. If you’re anything like me, you know that speaker vetting can be, at best, a time-consuming process and, at worst, a frantic, soul-crushing search for someone who is going to both deliver AND make your client or boss happy. While I can’t help you meet your next best speaker, below is the tried and true process I use with all my clients, that often yield them better results than pricy search firms and mass press releases.
Your Story Blog Series: Brandi Carson
From a career in project management to interning at the White House, Brandi Carson has had her fair share of dynamic and challenging experiences. Today, Brandi is a successful business owner with a thriving wedding planning company.
Effective Time Management Tips
As event planners, we handle it all—what time the tables are being delivered, what time the entertainment goes on stage, what meals are being served—don’t forget the lady at table 10 who requested a vegetarian meal. She’s already emailed three times about it! Our minds are constantly moving from one thing to the next—no wonder it’s easy to get distracted by shiny things.
10 Tips for Limiting Event Attrition
One of the greatest challenges event planners face is how to minimize attrition while maximizing attendance and engagement. Making sure guests attend the event and have an amazing time is vital—but how do you ensure that everyone who RSVPs will actually show?
An Event Producer’s Guide to Putting Out Fires (Literally)
Event planners are notorious for their attention to detail, perfected timelines, relationships with vendors, venues and clients, and overall not-messing-around standards of excellence. They’re also known for their ability to adapt and flawlessly execute their Plan B, C or even D as naturally as if it were Plan A.
Addition By Subtraction: Dropping Low-Margin Clients to Grow Your Business
You’re a successful small business in the events industry looking to break through to the next level. Your work is good, your reputation solid, yet your growth still comes in the “two-steps-forward, one-and-a-half-steps-back” mode.
Top Mistakes Planners Make When Ordering AV
In the process of preparing the lessons for my upcoming 5 week online course, Technical Meeting & Event Production, I thought about the most common mistakes I’ve seen meeting and event planners make when it comes to ordering AV…
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